Head of Consumer & Creator Engagement

Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.

At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.

Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.

We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.

About The Role:

As the Head of Consumer & Creator Engagement, you will lead our efforts to engage, inspire, and activate both our consumer base and network of creators. You will oversee the development and execution of comprehensive engagement strategies, leveraging both digital platforms and in-person interactions to create a holistic and immersive brand experience as innovative as our products.

Working cross-functionally alongside internal and external teams, you will brainstorm and bring to life creative concepts and campaigns that are cohesive, impactful, and in alignment with our overall brand strategy. This role requires a strategic thinker who can blend creative ideation with refined planning, development and execution - we can't wait to tell you more!

What You'll Be Doing:

• Develop and implement comprehensive engagement strategies to connect deeply with our consumer and creator audiences, enhancing Feastables' brand loyalty and community growth
• Lead and manage a creative team responsible for content creation, from conceptualization to production, ensuring alignment with engagement strategies and our overall brand strategy
• Oversee digital and social media initiatives, keeping Feastables at the forefront of engagement and creative trends
• Analyze consumer and creator behavior to inform and refine engagement tactics
• Spearhead digital and social media initiatives to build community and drive brand loyalty
• Measure engagement metrics to continually improve our approaches and evaluate the effectiveness of our strategies
• Continuously identify, evaluate, and capitalize on trends and innovations in the Creator/CPG landscape
• Work in partnership and collaboration with Mr. Beast productions team to ensure alignment with Mr. Beast brand content and communications
  
  

Recipe For Success:

• Proven experience in social media and content strategy, consumer engagement, community management, or related field, coupled with a strong background in creative direction or content production
• In-depth understanding of digital and social media platforms, combined with proven expertise in leveraging social platforms in creative and engaging ways with the ultimate goal of building the Feastables brand
• Exceptional communication skills, capable of crafting compelling brand stories and engaging with diverse audiences
• Analytical mindset, with a focus on leveraging data to drive engagement strategies and measure their effectiveness
• Leadership experience, fostering a collaborative, creative, and results-oriented team environment
• A passion for building communities, with an ability to inspire and mobilize people around our brand's vision
• Located in Greenville, NC to ensure best possible collaboration with the Mr. Beast brand
  
  

Why Feastables?

We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you'll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.

• Competitive Salary
• 100% employer paid option for medical, dental, and vision
• 401(k) with an employer match
• Monthly stipends for wellness & cell phones
• 14 company paid holidays
• Unlimited PTO policy
• Delicious chocolate & snacks of course!