Director, Social Media

About Linktree

Linktree is the leading platform for connecting audiences to a user's content across multiple online platforms with a single link. Our mission is to make digital spaces more accessible, enjoyable, and purposeful. We empower creators, influencers, and businesses to showcase their online presence seamlessly.

Position Overview

Linktree is seeking an experienced and strategic Head of Social Media to lead our social efforts and further elevate our brand across digital platforms. The ideal candidate will have a minimum of 8 years of proven experience in social media management, experience leading successful teams, with a strong focus on TikTok and Instagram strategy. The Head of Social will play a crucial role in defining and amplifying Linktree's brand voice, fostering engagement, and driving growth through compelling social media initiatives.

Responsibilities

• Strategy and Planning:
  • Develop and execute a comprehensive social media strategy aligned with Linktree's overall business objectives.
  • Embrace a culture of experimentation, staying open to innovative approaches to engage and captivate audiences.
    
• TikTok and Instagram Expertise:
  • Demonstrate deep expertise in crafting effective TikTok and Instagram strategies to enhance brand visibility, engagement, and growth.
  • Stay abreast of platform changes and leverage a willingness to experiment with emerging features.
    
• Brand Voice and Messaging:
  • Define and maintain Linktree's brand voice across all social media channels.
  • Collaborate with internal teams to ensure consistent messaging and alignment with overall brand identity.
    
• Content Development:
  • Lead the development of creative and engaging content that resonates with Linktree's target audience.
  • Collaborate with content creators, influencers, and partners to amplify brand reach.
    
• Analytics and Performance Measurement:
  • Utilize analytics tools to track and analyze social media performance metrics.
  • Be metrics-driven, providing regular reports and insights for data-driven decision-making and optimization.
    
• Community Engagement:
  • Foster a sense of community among Linktree users and followers through interactive and meaningful engagement.
  • Respond to comments, messages, and mentions in a timely and brand-appropriate manner.
    
• Cross-Functional Collaboration:
  • Work closely with marketing, product, and design teams to ensure alignment across all brand touchpoints.
  • Collaborate with influencers, partners, and agencies to enhance Linktree's social presence.
    
• Creator Economy Expertise:
  • Demonstrate a deep understanding of the creator space and the creator economy.
  • Stay informed about products and tools essential for creators' success.
    
• Wide Knowledge of Creators:
  • Possess extensive knowledge of creators, ranging from emerging micro-influencers to top thought leaders and voices.
  • Maintain a pulse on pop culture, being a savant with a keen understanding of cultural trends.
    
    

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 8 years of experience in social media management, with a focus on TikTok and Instagram.
• Proven track record of developing and implementing successful social media strategies.
• Strong understanding of social media analytics and performance measurement.
• Excellent communication skills and the ability to craft compelling and consistent messaging.
• Creative thinker with a keen eye for design and aesthetics.
• Willingness to experiment and embrace innovative approaches.
• Understanding of the creator space and the creator economy.
• Metrics-driven with a focus on data-driven decision-making.
• Knowledge of products and tools essential for creators' success.
• Wide knowledge of creators from emerging micro-influencers to top thought leaders and voices.
• Pop culture savant with a pulse on cultural trends.
  
  
  

If you are passionate about social media, have a deep understanding of TikTok and Instagram, and are excited about shaping the digital landscape with Linktree, we invite you to apply and be a key player in our journey to redefine online connections.

P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $170,000-$255,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.

Where And How We Work

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a hybrid approach.

We currently have offices in Melbourne, LA and (soon to be) SF but our team is spread across Australia, United States, Europe and New Zealand. As our team approaches 200 people, our company will be 10x the size we were in 2020.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.

How We’ll Help You Thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

• An annual wellbeing allowance ($7,000 AUD / $4,900 USD) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance.
• 401K matching for you to save towards retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
• Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.
  
  
  

We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here!

Our Story

We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.

At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.