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Posted February 16, 2024
HP

World Wide Gaming Influencer, Esports and Events specialist

HP
Fountain Valley, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Responsibilities

Influencer & Esports Marketing

  • Be responsible for the planning, implementation & reporting of Worldwide influencers.
  • Manage regular status calls & reports to key stakeholders across the business.
  • Own the strategy, management, tools/agencies to source and engage with influencers to create content in line with the focus products & strategic alliances.
  • Develop and implement creative briefs related to influencer activations.
  • Confident to communicate influencer activation performance metrics to leadership.
  • Build and nurture strong relationships with gaming and reviewer influencers to enhance product and brand awareness.
  • Own budgets, POs and contracts related to influencers, ability to managing relationships with talent and creative agencies.
  • Manage The HyperX Gaming Arena relationship & activations.

Events

  • Support event planning and execution of Worldwide strategic events aligning with HP Gaming calendar and key product launches.
  • Manage event agencies to execute all planned activities; creation and management of event briefs, creative/brand sign off.
  • Work alongside the wider Marketing strategy teams to ensure the “Gaming narrative” is correctly represented.
  • Collaborate with other key stakeholders, manage budgets, providing regular status reports to stakeholders.

Knowledge & Skills

  • Superior marketing skills with the ability to run multiple assignments simultaneously.
  • Knowledge and experience of infleuncer & esports marketing and events.
  • Ability to articulately present ideas, making persuasive arguments in presentations.
  • Ability to think creatively while basing ideas in strategy and data.
  • Ability to evaluate data and present findings clearly (proficient use of Excel) and recommend actions based on that data.
  • Ability to create reports following activities

Impact/Scope

  • Typically supports the manager and drives Influencer & Esports Marketing and evnets on a worldwide scale. This includes planning through to execution.

Education & Experience

  • Associate Degree or equivalent (Bachelor's degree or equivalent preferred).
  • 3+ years of work experience in related field.