Senior Group Manager, Genesis Brand Advertising & Experiential

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Location

NHQ

Purpose

~ The position is responsible for brand strategy and advertising through broadcast, OLM, social media, and experiential channels. It is a key role on the marketing team that quarterbacks all campaigns and efforts, rooting them in the brand North Star, and developing and communicating the strategy that aligns all channels to develop a 360-degree marketing approach.

Major Responsibilities

~ Develops, manages, and connects the business growth objectives and sales goals to the brand and creative needs to align with US Genesis brand positioning.

~ Continually evaluates strategies and adjusts tactics to best meet changing market and competitive conditions.

~ Oversees and directs all General Market and Multicultural national advertising efforts via GMA and agency management in all related areas such as creative strategy and development.

~ Oversees and directs Social Media marketing efforts, including overall strategy, by channel optimization, influencer strategy and social monitoring.

~ Oversees and directs the strategy and development of experiential programs and activities, including National Sponsorships like the Genesis Invitational PGA Tournament, Promotions, Experience Centers, National and Regional Auto shows, National Dealer meetings, NADA, Owner Events, and other Marketing Events Programs.

~ Uses advanced knowledge and provides marketing advice and guidance to various operating units to ensure overall marketing effectiveness.

~ Oversees and directs the utilization and ongoing management of related advertising production and experiential budgets.

~ Collaborates with Market Research team on all Genesis Brand consumer research.

~ Interfaces and coordinate with Genesis Global HQ in the areas of Marketing Communications, global events, agency management, and brand strategy.

~ Effectively coach, counsel, and develop team members. Utilize the diverse talents of the team by efficiently managing time, materials and budget while focusing on the goals and vision of the company.

Major Responsibilities (continued)

Authority

~ Team direction, goal setting, and performance evaluation.

~ Signature authority on PRs, POs based on Finance matrix.

~ Budget management.

~ RFP and vendor selection.

~ Signature authority on expense reports and time-off reports for direct reports.

~ Conduct hiring interviews, make hiring recommendations, extend approved hiring offers.

Education

~ Bachelor’s degree required.

~ Master’s degree a plus

Related Experience

~ Ten or more years of relevant experience.

~ Five years of managerial level experience.

~ Five or more years of marketing experience.

~ Five to seven years of automotive related experience.

~ Agency and/or vendor experience helpful.

Skills/Knowledge

~ Excellent understanding of marketing strategy and advertising campaign process.

~ Good organizational and team leadership skills.

~ Ability to manage multiple projects and numerous vendors in a fast paced and multi-cultural environment.

~ Ability to develop strong interpersonal relationships at a variety of corporate levels.

~ Effective communication skills.

~ Strong analytical skills with attention to detail.

~ Strong automotive industry knowledge.

~ Familiarity with basic budget and accounting functions.

Certification

~ N/A

Physical Requirements

Normal office duties

Overnight travel required

Work Model

(80% Onsite/20% Remote)

Affiliate

#Genesis

Compensation

$132,300.00 - $196,000.00 Annual

Benefits

Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.