Senior Performance Marketing Manager

Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. When combined with precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders.

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

Brightside is looking for a creative and analytical Performance Marketing Manager to efficiently accelerate new member growth through rigorous channel management and execution. You will be responsible for all aspects of the performance marketing strategy for a new service line – owning management, reporting, analysis, optimization, and testing (creative, landing pages, campaign structure, and bidding) for paid search, affiliate relationships, content marketing, display advertising, and a variety of other channels.

Our team operates at a fast pace, and you will play a key role in growing one of the newest segments of our portfolio while creatively and thoughtfully navigating the unique dynamics of digital marketing in the healthcare vertical. You will leverage your subject matter expertise, digital marketing experience, and our campaign + product + business data to continually optimize and recommend best practices and testing scenarios to make our next success even greater. You will be responsible for helping position our customer promise in the right place at the right time and the right price to scale customer acquisition efficiently. You’ll also stay up-to-date on marketing best practices, industry insights, and help manage vendor/rep relationships.

What you’ll be doing as Senior Performance Marketing Manager:

• Develop and execute the performance marketing vision, strategy, roadmap, and initiatives for a new Brightside Health service line.
• Traffic, launch, report, and analyze digital marketing campaigns for all of the service line’s digital marketing channels.
• Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance.
• Maintain strong knowledge of SEM best practices; our target customer; and healthcare, digital marketing, and competitive trends.
• Implement best practices; perform SQRs; manage other SEM settings; and leverage/explore additional resources, releases, and betas as appropriate.
• Work with our brand & product teams to write new ad copy, develop landing page content, and refine our value propositions to strengthen our CTR and Funnel Rates
• Contribute to the management, analysis, and development of all D2C performance marketing channels.
  
  

Requirements

• 4-6 years of experience managing all aspects of SEM campaign planning, execution, management, and optimization
• 3+ years of experience with other digital marketing channels such as SEO, Paid Social, Video, Native, or Display preferred
• Demonstrated expertise deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude
• Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
• Refined understanding of A/B test practices; ability to connect product data and marketing data
  
  

Preferred Skills

• Experience with writing SQL (BigQuery) queries to manipulate existing or creating custom views for independently exploring data
• Experience executing marketing initiatives in healthcare or a similarly regulated industry
• Experience with building affiliate or influencer relationships
• Experience optimizing to a multistep funnel (e.g. Lead > Qualified Lead > Sale)
  
  

Benefits

• A competitive salary
• Stock options so you have equity
• Fully paid for comprehensive health care (medical, dental, vision)
• Pet Insurance
• Life Insurance & Short / Long Term Disability
• 401k Plan
• Unlimited PTO and sick leave
• Parental Leave
• Work remotely with flexible hours
• Additional memberships and perks
  
  

Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise. If you have questions on compensation bands, please ask your recruiter.

Brightside Health is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Research shows that underrepresented groups typically apply only if they meet 100% of the criteria listed. At Brightside, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.