Social Media & Influencer Marketing Manager/Senior Manager

ABOUT THE JOB

Ready to make change on the changing table?

You’ve found your opportunity to get on the ground floor with one of the fastest growing, VC-backed, D2C sustainable baby brands that’s already been featured in Fast Company, Motherly, Scary Mommy, and Shark Tank (landing a double deal with Gwyneth Paltrow and Mark Cuban). It’s an exciting time because we’re also headed in-store soon!

So who are we?

A baby brand rolling, stepping, crawling toward a plastic-free future.

Our Kudos mission is to get as much plastic out of disposable diapers as humanly possible.

Founded by a former MIT and P&G engineer, Kudos is the first disposable diaper lined with 100% cotton touching baby’s sensitive skin instead of the usual plastic or harshly-processed bamboo. And, our product really works! Our diaper’s patent-pending DoubleDryTM tech has quickly set Kudos apart from the rest — winning the personal hygiene industry’s top innovation award and getting honored in Fast Company’s Design by Innovation Awards. We recently launched wipes, and we’ve got more sustainable product ideas for the future.

We want you to help make Kudos a household name.

Help us think big and go big! This Social Media & Influencer Manager is for someone comfortable playing a very hybrid role — creating social video content (with our founder and more), managing social channels and strategy, and working closely with influencers and brand partners.

You’d report to our Head of Marketing to take Kudos social media, content, and partnerships efforts to the next level — making Kudos the #1 endorsed diaper/wipe brand with non-toxic influencers, celebrating our community in more positive ways, and expanding market share by convincing new families to switch to Kudos via social media channels. The seniority level of this position can be flexible for the right candidate.

Now, who are you?

You can manage (and launch) social channels in your sleep.

We’re on Instagram, Twitter/X, Linkedin, and hope to launch on Tik Tok with you!

You’d own our entire social media presence — strategy, calendaring, posting, weekly reporting, analytics — as well as monitoring for trends, mentions (what should we do with all this UGC?), and social reviews related to Kudos. You’re creative, funny, organized, and data-driven – and always the first of your friends to spot (and capitalize on!) a new trend.

You’re no stranger to your phone’s video camera lens.

Can you make a splashy video reel or Tik Tok — considering yourself basically an amateur filmmaker? Let’s talk!

In this role, you’d create original video content with our founder in LA — even making an appearance yourself now and then – and manage (and recruit) creators within the Kudos community. You wouldn’t be alone. Our design agency and copywriter are ready to help you with additional inspiration, content, campaigns, and creative/photography/imagery.

You’re as excited about influencers and brand partnerships as we are.

People are asking to collaborate with Kudos. You’d be their go-to person!

This role would be responsible for managing the Kudos influencer and affiliate program — running campaigns, managing KPIs, and timelines as they pertain to social. You’d also help us build out onboarding materials, negotiate/manage partnerships, and oversee influencer fulfillment. Account management/external relationship experience is a huge plus here.

In terms of brand partnerships — you’d be collaborating with some of the newest, freshest brands in the baby and parenting space.

You find babies, and protecting their future, motivating.

We’ve just gotta say it. Babies, and protecting their future, are the reason we do what we do. You will be spending a lot of time researching, thinking about, and ideating against content and trends in the baby, non-toxic, and sustainability communities.

You’re ready to get 💩 done in LA.

Our small but mighty team is located in a fun office space in Los Angeles, CA (Hollywood). While we’re super flexible (we get it, we have kids and busy lives), an onsite presence 4 days a week for video content creation and collaboration is important to us.

REQUIREMENTS:

• Social media management experience — please include a proven track record/examples of brands and channels you’ve managed before.
• Social video creation experience and examples — we’d like to see some of the high-performing video content you’ve created for brands or for your own passion projects/accounts.
• Account, influencer, and/or partnerships management experience — we’d love to hear about any influencer or account management work you’ve done — and your approach to partner management.
• Located in LA or willing to relocate — on-site content creation and collaboration are key for us.
• Self-starter + team-player mentality — we’re a small team, so we hope you play well with others (and solo, too).
• Lover of change — not diaper changing (necessarily) it’s just that we’re growing and changing fast, we want you to grow with us!

PERKS:

• Fun and flexible work environment that values a mix of in-person office time and remote work (office is in Hollywood)
• Passionate, highly motivated and mission-driven team that cares about you, your future, and our collective future
• Competitive salary and benefits
• Free Kudos diapers and wipes
• Medical, dental and vision
• 401K
• Unlimited PTO