Manager, Digital Media - Influencer & Creator Marketing (Growth, Acquisition)

Position Summary...

What you'll do...

Manager, Digital Media - Creator Marketing (Growth, Acquisition)

Hoboken, NJ; Los Angeles, CA, San Bruno, CA; Bentonville, AR

About The Social Commerce Team

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce - an area that is fundamentally transforming the way people discover and shop - through our efforts in shoppable livestreaming, social shopping tools and partnerships, and platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase and make it easy for customers to shop.

About The Role

We're looking for a Manager of Walmart Creator, who will focus on program growth, business development, and influencer acquisition. You will help scale our Walmart Creator program - acquiring and managing a large creator portfolio, recruiting new talent, and fostering their creator growth and development within the program. You will take a performance-driven approach to managing & scaling their awareness, interest, and onboarding into the program.

You will be an integral part of the Walmart Creator business team and collaborate very closely with many cross-functional areas such as Product, Engineering, Operations, Creative, PR, and Legal.

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

What You'll Do

• Work on one of the most entrepreneurial marketing roles at Walmart, developing a creator ecosystem from the ground up and solidifying our position as a leader in the content-to-commerce space
• Build a creator recruitment strategy that drives talent to sign-up and engage with Walmart Creator, via direct outreach with influencers, talent managers, in-person events, PR, and the development of cross-channel media campaigns
• Develop content and materials that simplify & explain our program, making it easily understandable & exciting to all to join
• Use data, insights and measurement to constantly improve the recruitment pipeline and acquire talent that drives program success. Measure & report on that growth closely, with a critical performance-driven mindset.
  
  

What You'll Bring

• Minimum 5+ years of work experience in a related area (e.g. Influencer Marketing, Social Commerce, Social Media Marketing, Affiliate Marketing, Digital Media)
• Expertise in Influencer marketing, especially social players/networks, affiliate models, and how creators are using them.
• Understanding in influencer social and performance analytics. Experience in running influencer campaigns, negotiating affiliate pay structures, and end-to-end management
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, across media, retail, or e-commerce.
• You have an eye towards building new processes and frameworks that promote scalability. Builder mentality, ability to build strategy & programs from the ground up
• You are both creative & performance-minded, equally as eager to build relationships with creators as you are to dig into the data
• Cross-functional partner able to get buy-in and collaboration across multiple teams
  
  

How You'll Thrive At Walmart

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more
  
  

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America