Influencer Marketing Manager

Intro: Hello, prospective candidates! I'm Neil, the owner of Boba Tea Protein. We're currently an ambitious yet relaxed 11-person team, passionately striving to make the boba industry a little healthier. Our mission is no small feat, and we're searching for someone who works best in a meaningful role, loves to sink their teeth into a mission, and can fully execute their responsibilities while thriving in an environment that rewards constant growth and undertaking of bigger responsibilities.

How to apply:

Apply by clicking the "Apply" button above or by clicking this link: https://bobateaprotein.com/blo... a passionate and seasoned Influencer Marketing Manager, your primary responsibility is to strategize and execute influencer marketing tactics to achieve marketing campaign goals across multiple social channels (IG, TikTok, Facebook, etc) and sales channels (website, TikTok Shop, Amazon, brick-and-mortar). You should possess exceptional communication skills, strategic thinking abilities, and a deep understanding of influencer marketing, social media marketing, and in-person activations. Additionally, you will execute on all of these responsibilities while coordinating with the brand manager to ensure we execute in a manner that is on brand.

Key Responsibilities:

• Strategy Development: develop comprehensive influencer marketing strategies that support overall marketing objectives and brand initiatives while retaining channel profitability.
• Channel Profitability: managing budgets of all sizes for influencer / partnership-related marketing campaigns in a manner that results in the influencer channel as a whole performs in a profitable manner.
• Communication: owns all communication across 100s of influencers / partners and our marketing / brand team to make sure everyone is aligned on every campaign.
• Contract Negotiations: efficiently and effectively negotiate all influencer contracts in a manner that is scalable and in a manner that ensure the influencer / partner we're working with has a great experience with us from activation to exit. This includes the ability to deliver "bad news" in an effective way that retains the integrity of our relationship with the creator.
• Show a willingness to work in a startup environment, contributing to a dynamic and collaborative workspace including, but not limited to, showing willingness to partake in social content and utilizing any skill you may have that is more refined than anyone else on the team to contribute to the success of the company as a whole.

Key Skills and Experience:

• Must be extremely experienced in and have a proven track record of successfully performing the below for a CPG brand or a fitness brand:
• Influencer marketing (assuming about 2-5 years, but length of experience is not necessarily a requirement).
• In-person activations.
• Coordinating with marketing teams.
• Managing influencer marketing budgets.
• Communication styles for influencers communication styles internally with the marketing team and executive level team members.
• Managing multiple marketing associates as your direct report(s).
• Using influencer marketing software like Grin, Upfluence, Klear, etc.
• Able to reprioritize very well.
• Understand your role from a high-level marketing / high-level brand perspective.
• Fun, outgoing personality with a charismatic personality that influencers love to be around.

Qualifications:

• No degree required.
• If you're ready to make a healthy difference in a beloved industry and thrive in a startup atmosphere, we invite you to join our team of boba enthusiasts. Apply now to be a key player in our mission to take Boba Tea Protein to new heights and beyond!

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