Nuuly Senior Associate, Influencer & Community

Launching a clothing rental subscription service might seem like a bit of an unusual move for a company known for experiential retail concepts, but it's right in line with our mission since 1970: encouraging customers to express themselves through their wardrobes and the spaces they keep.

Our unlike-anywhere-else curation of hundreds of designers and labels—and not just from our own brands—is designed to give you everything you need to get inspired, get creative and explore all the different aspects of your individual style, we're here so you can get dressed the way you want.

Title

Senior Associate, Influencer and Community

Reports to

Influencer and Community Manager

Location

Philadelphia, PA (3 days in office hybrid schedule)

Overview

The Senior Associate, Influencer and Community is responsible for executing exceptional Community Marketing programming, supporting the growth of Nuuly’s Community Advocacy Program (Cluub Nuuly) to help drive awareness via WOM on social, and supporting broader Brand & Integrated Marketing efforts in relation to Community and Influencer Marketing.

Candidate must be able to identify and connect with key Nuuly Advocates to develop relationships and support campaigns that reach new and re-engage existing customers. In addition the candidate may support the execution of Paid Influencer Campaigns, which may include end-to-end campaign management tasks from research & competitive analysis, talent sourcing, creative briefing, on to measurement and reporting. Candidate must be strategic, collaborative, organized and analytical with a proven track record of executing Community Advocacy programs that align with business goals, increase brand awareness and drive subscriptions or sales

This role will report to the Influencer and Community Manager.

Responsibilities

• Execute Community Advocacy campaigns end-to-end (Cluub Nuuly)
• Manage and contribute to a database of brand aligned advocates in influencer management tools
• Source, onboard, and build relationships with influencers and Nuuly advocates
• Develop concepts and influencer facing briefs based on marketing priorities
• Analyze results of community programming, constantly iterating to increase effectiveness.
• Work closely with external community tools on vetting and execution of community marketing programs
  
  
  

Qualifications

• Minimum 2 years of experience in Community or Influencer Marketing, or related role
• Demonstrate a passion for and understanding of the URBN brands, customers and product
• Strong organizational skills, including the ability to work on multiple projects at one time in a fast-paced environment
• Ability to build relationships and work with a variety of cross-functional partners across multiple teams
• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
  
  
  

Job Skills

• Understands community marketing and influencer marketing KPIs
• Self-starter and strong team player who can act as both a collaborator and an owner/leader.
• Flexibility in a start-up-like environment is critical. Must be willing to both think strategically and roll up sleeves as needed. Must be flexible when business priorities change.
• Strong written and verbal communication skills. Must be able to present and inspire.
• Strong project management, process management and organization skills.
• Strong analytical skills, and experience manipulating data and telling a story
• Experience using CreatorIQ, GRIN, or other Influencer Management software tools is a plus.
• Experience using Asana or similar Project Management tools is a plus.
  
  
  

Education

Bachelor’s Degree in Marketing, PR, Business, or a related field.

Travel

Possibility for travel.

#Nuuly

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.