Director Influencer Marketing, Fenty Beauty

The Director, Global Influencer Marketing will develop, oversee and integrate Fenty’s influencer programs across the Fenty brands— taking a full funnel approach with influencers to tell brand stories, drive connection, engagement, and conversion with our consumers.

You will lead innovation in our approach to influencers, setting best-in-class standards for the brand. You will work closely with our global and local marketing teams to ensure influencer plans are integrated with the global strategy. You will create best practices and measurement frameworks to ensure we are delivering on goals and KPIs,and will oversee implementation with cross functional and international teams. With a deep understanding of our client, social platforms, and algorithms – you have a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale. You are an experienced leader, enthusiastic and results focused and have enough confidence to define, build, and present strategies and solutions to C-suite executives.

RESPONSIBILITIES

• Define and lead Fenty’s global influencer marketing vision, communicate strategy and playbooks to brand marketing + local teams
• Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans. Be highly collaborative, build relationships and trust
• Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs
• Have a strong understanding of pop culture and upcoming/ ongoing trends, able to keep teams informed about industry changes
• Manage department budgets and ensure all department spend is aligned with team forecasts
• Manage and negotiate celebrity and ambassador contract negotiations and execution
• Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business
• Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
• Coach and train the team on influencer selection, negotiations, delinquency, and engagement
• Drive creative ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers
• Oversee the team’s influencer gifting process

REQUIRED SKILLS

• 10 years’ experience in Marketing, PR, or Sales, with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry
• Obsession and passion for building relationships and connecting with people
• Demonstrable influencer marketing experience and relationships with agency or talent.
• Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success
• A highly collaborative and team-orientated persona with demonstrable relationship management skills – able to inspire and champion influencer marketing programs internally
• Proactivity with a start-up mind-set, able to excel in a fast-paced environment
• Analytical approach and strong eye for business – comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiations and global governance strategies
• Must possess excellent written, verbal communications and negotiation skills
• A deep understanding of the social media and influencer landscape through competitive research and industry expertise
• Excellent time management and crisis management skills
• Knowledgeable of trending in culture and beauty landscape
• Innovation and a keen creative eye!