Social & Content Marketing Manager

Job Summary

The Social & Content Marketing Manager plays a crucial role in developing and executing our social media and content marketing strategies to enhance brand visibility, engage audiences, and support our overall marketing goals. This position manages the social media landscape, content creation, and online reputation management, ensuring a cohesive and engaging digital presence. Reporting to the Digital Marketing Director and managing a Social Media Coordinator, this role is essential for driving our digital narrative and engagement.

Duties And Responsibilities

• Develop and implement innovative social media and content marketing strategies to increase engagement, brand awareness, and website traffic.
• Oversee the management of all social media accounts, ensuring consistent, brand-aligned content and active engagement with our audience.
• Lead the creation and distribution of compelling content across multiple platforms, including blogs, social media posts, newsletters, and multimedia content.
• Monitor and enhance the online reputation of the organization, including managing reviews and feedback across platforms.
• Analyze social media and content marketing performance, utilizing analytics to inform strategies and report on success metrics to stakeholders.
• Stay current with social media trends, content marketing innovations, and relevant technologies, adjusting strategies to maintain a competitive edge.
• Collaborate with internal teams to integrate social media and content marketing into broader marketing and organizational strategies.
• Initiate and manage an influencer marketing program, identifying and partnering with influencers that align with our brand values to expand our reach and impact. This involves negotiating partnerships, coordinating content creation, and measuring the effectiveness of influencer campaigns.
• Manage and mentor the Social Media Coordinator, fostering an environment of growth and innovation.
  
  

Experience Requirements

• 3+ years of experience in social media management and content marketing
• 3+ years of leadership experience, preferably with direct report management (preferred)
• 3+ years of expertise in managing social media platforms, content creation, and digital analytics (preferred)
• 3+ years of experience with digital analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.) (preferred)
  
  

Knowledge, Skills And Abilities Requirements

• Detail oriented, professional attitude, reliable.
• Management and organizational skills to support the leadership of this function.
• Ability to follow or provide verbal & written instructions with sufficient grammar and spelling skills to avoid mistakes or misinterpretations.
• Interpersonal skills to support customer service, functional, and teammate support needs
  • Able to communicate effectively in English, both verbally and in writing
• Mathematical and/or analytical ability for basic to intermediate problem solving.
• Basic to intermediate computer operation
  • Proficiency with Microsoft Excel, Word, and Outlook
• Specialty knowledge of systems relating to job function
• Knowledge of state and federal regulations for this position; general understanding of HIPAA guidelines
• Excellent organizational and project management skills, with a keen attention to detail.
• Ability to think creatively and strategically, with a strong focus on results.
• Strong analytical skills to measure and drive campaign performance.
• Exceptional communication skills, capable of crafting and conveying clear, engaging messages.
• Ability to work collaboratively across teams and with a variety of projects and constituencies.
• Adaptable and flexible, with the ability to navigate a fast-paced and dynamic environment.
• Understanding of content marketing strategies, SEO principles, and online reputation management.
• Exceptional writing, editing, and communication skills.
• Creative thinker with strong project management skills and the ability to meet deadlines.
  

Supervisory Responsibilities

• Directly supervises employees within their departmental chain of command.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work, appraising performance, rewarding, and disciplining employees, addressing complaints and resolving problems.