Senior Manager, Influencer Marketing

Job Number:

2401897 United States-New Jersey-Hoboken

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

The Senior Manager, Influencer Marketing will be responsible for developing and executing our influencer marketing strategies paired with PR efforts to enhance our brand's presence and campaign effectiveness. This role involves identifying key influencers, managing relationships, aligning PR efforts and measuring the impact of influencer campaigns.

Key Responsibilities:

• Develop and implement influencer marketing strategies that align with our brand's goals and values.
• Identify and build relationships with key influencers and thought leaders in our industry.
• Collaborate with cross-functional teams to create compelling content that resonates with our target audience and PR strategies.
• Manage the influencer campaign process from concept to execution, ensuring timely delivery and quality control.
• Analyze and report on the effectiveness of influencer campaigns, providing insights and recommendations for optimization.
• Be at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking.
• Lead a team of three professionals, fostering their growth and development by imparting best practices and staying abreast of industry trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• Minimum 6-9 years of experience in performance marketing, preferably within consumer goods or related industries.
• Proven experience in influencer marketing or a related field.
• Strong understanding of social media platforms and influencer engagement strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Data-driven mindset with strong analytical skills.
• Experience with social media analytics tools and influencer marketing software.
• Creative thinking and ability to brainstorm innovative marketing ideas.
• Strong project management skills with attention to detail.
• Excellent communication and leadership abilities.
• Passion for our iconic brands and a commitment to excellence.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.