Sr Product Marketing Manager, Creators

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

We are looking for a seasoned product marketer to continue evangelizing the tools and opportunities we can provide to Creators through our scaled education channels. You will play a pivotal role in enabling content creators at all skill levels to grow their audience with LinkedIn. This role is unique as it sits at the nexus of our on-platform social outreach, external microsite and partner marketing channels, providing regular updates and inspiration to create at-scale and optimizing this content based on ongoing performance. Strong candidates will have social and content strategy expertise, as well as a strength with numbers and data.

An ideal candidate for this role will be creative, a strong storyteller, and excellent cross-functional collaborator. In this role, you will gather strategic member insights from our creator audience, shape our creator-facing presence on the platform, and help to educate current and would-be creators on the value they can see from creating in a way that drives member engagement on LinkedIn.

Responsibilities

• Drive member insight & empathy: Be the voice of the creator, and be a cross-functional lead in driving audience insights and member needs.
• Define positioning & messaging: Shape messaging across product/outbound channels, evangelize our products internally and externally. Create a consistent message to creators that gets delivered via creative assets and our third-party posting partners.
• Deliver results: Define and execute content strategies that measurably increase member engagement/perception.
• Education & Inspiration: Keep a clear, organized pulse on new consumer features launches on LinkedIn, and determine how to position them to creators.
• Embrace a growth mindset: Be relentless about finding opportunities to find leverage and create more impact in terms of member engagement.
  
  
  

Qualifications

Basic Qualifications

• BA/BS degree or equivalent experience
• 7+ years of experience in relevant product, marketing, or business strategy roles
  
  
  

Preferred Qualifications

• Familiarity and passion for social media and content creators - you’re an early adopter of the latest new social tools and have an interest in shaping the landscape for content creators.
• Natural storytelling ability and an eye for bringing a narrative to life through cadenced creative development and distribution
• Nimble with data - you have a comfort with data, know how to measure your impact, and use a data first-mindset to prioritize projects that move the needle.
• Proven track record of developing, executing and scaling high impact, multi-channel marketing efforts but particular strength with email, social media, and notification channels.
• Experience working cross-functionally with team members at varying levels of seniority
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Able to work autonomously and manage multiple projects simultaneously.
• Ability to manage and influence across highly cross-functional teams
  
  
  

Suggested Skills:

• Content Development
• Storytelling
• Member Engagement
• Influence for Impact
• Social Media
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/b... Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/con... reference the following information for more information: https://www.eeoc.gov/sites/def... and

https://www.dol.gov/ofccp/regs... for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparenc... Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/can... Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs... for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected]. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparenc... Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice