Skip to main content
Posted May 15, 2024
TravisMathew

Influencer Manager - Women's

TravisMathew
Huntington Beach, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $81,200 to $121,800 Annually

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Influencer Manager, Women’s will be responsible for building a network of influencers for the brand, manage communications and coordinate with the rest of the marketing team to get maximize the impact from the influencer campaigns. This person will manage all influencer-based marketing strategies for our Women’s product.

ROLES AND RESPONSIBILITIES

  • Development and execution of earned media strategies and campaigns for our women’s marketing
  • Conduct market research of the target audience, competitors and experts
  • Find and manage influencer relationships and negotiate the best contracts
  • Monitor the results from influencer campaigns
  • Run influencer campaigns, work on content including developing the ideas and create them
  • Look for new approaches to improve campaigns and monitor ROI of campaigns
  • Provide expertise on current Influencer industry best practices
  • Partner with cross functional partners to bring the brand story to life
  • Manage the Influencer Marketing budget
  • Strong presentation skills with the ability to analyze and present to cross functional leaders

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

  • Proficient in social media platforms
  • Strong written and verbal communication skills
  • Strong organizational and time management abilities
  • Ability to work effectively and collaboratively with cross-functional teams and stakeholders
  • Deadline and results driven with a strong sense of urgency

EDUCATION AND EXPERIENCE

  • Minimum 3+ years’ experience in a influencer marketing
  • Women’s Apparel and / or golf industry experience, preferred

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)

  • Work is performed in a designated professional office and on location as applicable
  • Travel up to 20% of the time