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Posted May 16, 2024
Larry H. Miller Megaplex Theatres

Social Media & Influencer Marketing Coordinator

Larry H. Miller Megaplex Theatres
Sandy, UT, USA ⚠ [Archived] No Longer Accepting Applicants

We're glad you're interested in working for Larry H. Miller Sports + Entertainment (LHMSE) as the Social Media & Influencer Marketing Coordinator!

Why work for LHMSE

  • It's fun! We’re passionate about providing quality entertainment.
  • It's rewarding! Making lifetime memories for our fans and guests makes our jobs enjoyable.
  • Fun perks! Working in entertainment comes with great benefits.

What will I Do?

As the Social Media & Influencer Marketing Coordinator, you will build and oversee the social media and influencer strategies and the planning and execution of content plans and campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across platforms (FB, IG, TikTok, etc). You will own and share a recap in a monthly business review.

You should have excellent multitasking skills, creative thinking, and brand understanding, and be comfortable presenting ideas and results. You will have previous experience in social media and influencer marketing and be comfortable leading your projects. You’ll work closely with film studios, influencers, corporate communications, merchandise, events, creative, and other LHMCO brands. You’ll report to the Director of Social Media | Influencer Marketing | Communications, LHMSE.

The Social Media & Influencer Marketing Coordinator champions the company’s Mission and Vision and models the company Values

The position will:

  • Protect the moral, legal, and financial assets of the LHM Group of Companies
  • Manage social media for Megaplex Theatres across IG, FB, X and TikTok
  • Support and manage influencer marketing across LHMS+E (Salt Lake Bees, Megaplex Theatres and Big League Utah)
  • Oversees existing and emerging social channels, including writing compelling copy, capturing photos and videos, partnering with the design team to build graphics, curating studio assets, managing a robust content calendar, and moderating community engagement
  • Identify and understand our guests/prospective guests’ audiences and trends.
  • Create a portfolio of influencers that align with our target demographics.
  • Negotiate influencer rates and contracts.
  • Build influencer creative briefs.
  • Own social media and influencer marketing budget
  • Interpret campaign performance data and apply insights into organic and paid content. Share insight with the team and leadership in a monthly business review (MBR).
  • Ensure alignment across all digital touchpoints and to ensure the accuracy of studio campaign reporting
  • Work with events Guest Services and Operations to respond to negative online mentions and reviews and provide guidance on guest recovery strategy
  • Develops and enhances brand guidelines that can be consistently applied to every post and community interaction. Acts as a leading voice in our guests’ brand experience
  • Stay current on social media trends. Experiment and innovate, trying new tactics to help position Megaplex Theatres, Salt Lake Bees and Big League Utah as a thought leader in the social media space
  • Protect the legal, financial, and moral well-being of the Larry H. Miller Companies.
  • Operate with integrity. Demand the highest ethical standards from self and others.
  • Set an example of outstanding attendance, positive attitude, and professionalism, including an orderly and safe work environment.
  • Other duties as assigned.
  • Be a student, be a teacher, be a leader.
  • Be a good teammate, contribute positively to a winning culture, and be respectful.
  • Demonstrate world-class customer service, and if you don’t directly interact with the customer, support those who do.
  • Exemplify the Larry H. Miller Group of Company values (Stewardship, Hard Work, Integrity, Service)

What are the requirements of the Job?

We want to give our fans and guests the best entertainment experience. To do this, our jobs demand reliability, positivity, and hard work. We believe you have what it takes to be a great teammate and to make a meaningful impact with LHMSE!

  • 1-3 years of direct experience with social media in a professional setting.
  • Proven experience in building professional/corporate social media accounts and audiences.
  • Strong background and experience with influencer marketing.
  • Proficiency in Microsoft Office products.
  • Familiarity with popular social media channels including, but not limited to, Facebook, Twitter, Instagram, and YouTube.
  • Excellent writing and communication skills.
  • Strong understanding of social media and related technologies.
  • Familiarity with social media publishing, analytics, and social listening tools.
  • Ability to manage multiple tasks and project prioritization.
  • Ability to work independently and within a team to meet deadlines and accomplish goals.
  • Strong attention to detail.
  • Must be able to communicate and express themselves both written and verbally
  • Must be able to observe, inspect, estimate, and assess
  • Must be able to sit or stand for long periods of time
  • Must be able to lift 20 lbs.
  • Must be able to communicate in English
  • Must be able to correctly handle confidential information
  • Must be able to accurately meet deadlines
  • Must be able to multi-task efficiently
  • Must be able to work a flexible schedule

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.