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Posted May 23, 2024
Fanatics

Influencer Engagement Manager

Fanatics
San Mateo, CA, United States Hybrid ⚠ [Archived] No Longer Accepting Applicants

JOB DESCRIPTION

Manager of Influencer Engagement

Company Overview

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

Position: Manager of Influencer Engagement

The Manager of Influencer Engagement is a crucial role within Fanatics, tasked with the strategic development and execution of our influencer marketing initiatives. Reporting to the Senior Director of Brand Strategy, this position focuses on leveraging influential partnerships to enhance Fanatics' visibility and engagement across digital and physical platforms. You will be responsible for identifying, engaging, and managing relationships with key influencers, athletes, and content creators, aligning these collaborations with our broader brand strategy to drive brand awareness and fan loyalty globally. This role demands a creative and analytical approach to influencer campaigns, ensuring they not only captivate our audience but also contribute significantly to our brand's growth and engagement objectives. Through your leadership and expertise, you will amplify our brand's presence, fostering a deeper connection with our community and reinforcing Fanatics' position as a leader in sports merchandise and fan experiences.

Joining the dynamic Global Brand Team, the Manager of Influencer Engagement plays a pivotal role in shaping and executing Fanatics' influencer marketing strategy. This role is designed to deepen relationships with our global community of sports fans through strategic partnerships with influencers, athletes, and content creators across various platforms. As the Manager of Influencer Engagement, you will identify, recruit, and manage collaborations with key influencers to drive brand awareness, fan engagement, and loyalty. You will develop creative and impactful influencer campaigns that align with our brand's values and objectives, measuring and analyzing their effectiveness to ensure they meet our ambitious goals. By fostering strong, authentic relationships with influencers and leveraging their reach and relevance, you will amplify our brand's voice and presence globally. Your innovative strategies and campaigns will not only resonate with our audience but also contribute significantly to the growth and vibrancy of Fanatics' community, solidifying our standing as a frontrunner in the sports merchandise and fan engagement arena. Through your expertise and passion for sports and influencer marketing, you will create memorable and engaging experiences that captivate and expand our fan base worldwide.

By joining our team, you'll play a key role in shaping the future of sports fandom, creating innovative pathways for fans to engage with sports, and building a brand that stands at the intersection of sports, technology, and fan engagement.

Key Responsibilities:

  • Influencer Strategy Execution: Implement and refine the influencer marketing strategy, aligning with the overarching brand strategy to drive awareness, engagement, and loyalty. Identify, engage, and manage relationships with influencers, athletes, and content creators to amplify the brand's presence across digital and physical platforms.
  • Partnership Development: Scout and secure strategic partnerships with key influencers, negotiating collaborations that align with Fanatics’ brand values and goals. Foster long-term relationships with influencers to ensure authentic and impactful brand representation.
  • Campaign Management: Oversee the development, execution, and analysis of influencer campaigns from inception to conclusion, ensuring they meet strategic objectives. Coordinate with marketing and content teams to create compelling, on-brand content that resonates with our audience.
  • Performance Analysis: Track, measure, and report on the performance of influencer campaigns, using defined metrics and KPIs to assess effectiveness and ROI. Utilize insights to optimize future campaigns and strategies.
  • Cross-Functional Collaboration: Work closely with the Brand, Product, and Sales teams to ensure influencer campaigns are integrated and cohesive with overall brand initiatives and product launches. Ensure seamless communication and collaboration across departments for the successful implementation of campaigns.
  • Market and Trend Insights: Keep abreast of industry trends, influencer marketing innovations, and competitor strategies. Apply these insights to inform and enhance our influencer strategy, ensuring Fanatics remains a leader in fan engagement and brand affinity.
  • Content Strategy Support: Assist in the development of content strategies that leverage influencer partnerships, ensuring content is engaging, on-brand, and drives fan interaction and loyalty.
  • Team Engagement: Collaborate with the brand strategy team to contribute to a dynamic, innovative environment. Share knowledge and insights on influencer marketing trends and best practices to enhance team capabilities and brand outcomes.
  • Influencer Network Expansion: Continuously explore and expand the network of influencers, seeking out new and diverse voices that can authentically connect with our global fan base and reflect our brand’s inclusive values.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 5 years of experience in influencer marketing, social media management, or a related field, with a strong portfolio of successful influencer campaigns and partnerships.
  • In-depth knowledge of the influencer marketing ecosystem, including identification, engagement, and management of influencers across various platforms.
  • Proficiency in digital marketing tools and platforms, with a keen understanding of how to leverage social media for brand growth and engagement.
  • Strong analytical skills, with the ability to analyze campaign performance data to drive strategy and optimize future initiatives.
  • Creative and strategic mindset, capable of developing innovative approaches to influencer collaborations that align with brand objectives and resonate with target audiences.
  • Exceptional interpersonal and communication skills, with the ability to build and maintain relationships with influencers, internal stakeholders, and cross-functional teams.
  • Ability to work in a fast-paced environment, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
  • Passion for sports and a deep understanding of sports fan communities, with the ability to identify influencers who align with Fanatics’ brand values and audience interests.

Fanatics is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA

ABOUT US

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

ABOUT THE TEAM

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fan... Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).