Social/Influencer (Freelance)

THIS IS A TEMPORARY FREELANCE ROLE

(Approximately 10 hours/week for 90 days)

Social

• Create and manage an organic social strategy for the brand
• Including but not limited to Pinterest, LinkedIn, Instagram, Facebook, TikTok (video strategy)
• Use Adobe / Photoshop to create brand-right templates to showcase product, sustainability messaging and BTS
• Edit and reformat existing assets to create engaging organic social content
• Attend in-house photo shoots to capture BTS content to help tell the brand story
• If remote, the creative director or photographer will share imagery for freelancer to use
• Work with copywriter to align on copy for all organic social needs
• Manage posting for VA social channel
• Work with merchandising to keep Instagram product catalog fresh and relevant
• Community management
• Likes, comments, dms, mentions, engage with audience

Influencer, paid partnerships

• Paid Influencers / Content Creators:
• Develop target lists for quarterly strategy meetings
• Coordinate + Execute paid content creators:
• Outreach, Negotiation, Contacts, SOW / deliverables / product assortments, Creative brief, Edits / approvals / reshoots , File and distribute content to marketing team - using ShopMy

Influencer, gifting

• Ideate and manage campaigns
• Monitor / track current members and their performance through ShopMy
• Manage contracts, creative briefs, content guidelines and inspiration for all talent
• Invite new members / audit member list
• Manage product orders
• Track / monitor placements

Reporting

• Manage monthly, weekly and quarterly reporting for all owned channels