Manager, Social and Community Marketing

Job Description

Sports Research is seeking a Director of Influencer & Social Marketing to lead our efforts to leverage influencers, social media channels, and affiliate marketing to drive brand awareness, engagement, and revenue for our health and wellness brand. You will be responsible for developing and implementing comprehensive influencer, social media, and affiliate marketing strategies, managing key partnerships, and overseeing the execution of campaigns across various platforms.

You will report directly to the Director of Brand Marketing and collaborate closely with cross-functional teams, including PR, Product Development, Operations, and Sales to ensure consistent and effective brand communication across all touchpoints. In addition to brand strategy, you will be responsible for leading the planning, execution, and optimization of affiliate, influencer and social media campaigns to drive customer acquisition and growth.

Key Responsibilities:

• Develop a comprehensive social, influencer, and affiliate marketing strategy that aligns with Sports Research's business objectives, brand messages, and audience personas.
• Deeply understand our products and customers, assess the competitive landscape, and stay on top of trends to produce highly engaging marketing content that drives measurable impact for a growing omni-channel business.
• Identify, negotiate, and manage relationships with brand-aligned partners across the influencer strata – from macro influencers to micro creators, experts, and key opinion leaders.
• Track, analyze, and report social, influencer, and affiliate marketing KPIs, turning data into insights and continually making optimizations that improve performance and efficiency.
• Allocate time and resources effectively across partners, channels, agencies, and tools to maximize ROI across all initiatives.
• Lead an internal team of managers and associates across social, influencer, and affiliate marketing, fostering an environment of creative and operational excellence.
• Develop a social, influencer, and affiliate marketing stack built for speed and scale, leveraging industry-leading tools and technologies.
• Collaborate with cross-functional teams, including PR, Product Development, Operations, and Sales to ensure alignment and integration of marketing efforts across all channels.
• Stay informed about industry best practices, emerging trends, and regulatory changes related to social, influencer, and affiliate marketing, and implement strategies accordingly.
• Represent Sports Research in industry events, conferences, and networking opportunities to build brand awareness and relationships within the marketing community.
  
  

Qualifications:

• The ideal candidate will have a passion for health and wellness, a deep understanding of brand storytelling, cultural trends, and social media tools, and a proven track record building and growing in-house influencer programs.
• Minimum of 8 years of experience building and managing social, affiliate, and influencer marketing programs in fast-paced environments, preferably in the nutrition CPG or health & wellness space.
• Proven track record of growing brands’ social media presence and executing successful influencer marketing campaigns that drive both awareness and sales.
• Creative thinker with a passion for Sports Research's products and mission, a deep understanding of our audience's preferences and behaviors, and the ability to connect the two.
• Strong understanding of marketing funnel analytics & KPIs, and the ability to translate data into actionable insights.
• Experience with social and influencer marketing SaaS and project management tools.
• Excellent communication and negotiation skills, with a savvy for developing productive relationships with influencers, creators, agencies, and other partners.
• Strong leadership skills, ability to balance multiple projects in a fast-paced environment, and experience building and managing a team.
• Impeccable taste, an eagle for the details, deep cultural savvy, and high emotional intelligence.
  
  

Benefits:

• Free Medical, Dental, Vision & Life Insurance for Employee’s coverages
• 401K retirement plan with up to a 4% company match
• Accrued PTO, Paid Company Holidays, and Paid Floating Holidays
• Free products
• Growth opportunities
  
  

Sports Research is an equal opportunity employer committed to providing a diverse environment.

• Sports Research may update benefits at any time with or without notice.
• For Sports Research’s Career Privacy Statement please visit https://www.sportsresearch.com/cpra-notice