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Posted July 23, 2024
Newell Brands

Assistant Manager, Influencer Marketing

Newell Brands
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary

As the Assistant of Influencer Marketing at Newell Brands, you will play a crucial role in supporting our influencer marketing initiatives across our diverse portfolio of brands. You will work closely with the rest of the Influencer Marketing team and collaborate with cross-functional teams to plan and execute effective campaigns that drive towards brand goals through strategic, creative creator partnerships, content creation and content amplification.

Responsibilities

  • Assist in identifying and researching potential influencers and content creators aligned with Newell Brands' brand values and target audiences.
  • Support the execution of influencer marketing campaigns from inception to completion, including outreach, negotiation, and contract management.
  • Liaise with brand and digital marketing teams to gather insights and information to effectively plan and execute campaigns
  • Coordinate logistics for influencer partnerships, including product shipments, campaign timelines, and deliverables.
  • Monitor and track influencer campaign performance, providing regular updates and reports to evaluate effectiveness and ROI.
  • Cultivate relationships with influencers and manage day-to-day communications to ensure campaign deliverables are met.
  • Assist in managing and collaborating with relevant agency partners.
  • Stay informed about industry trends, emerging platforms, and competitor activities in influencer marketing.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1-2 years of experience in influencer marketing, digital marketing, or related roles.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent communication skills, both written and verbal.
  • Knowledge of social media platforms, influencer trends, and best practices.
  • Creative mindset with the ability to think strategically about influencer partnerships
  • Experience with influencer marketing platforms and tools preferred but not required (e.g., AspireIQ, CreatorIQ, etc.).

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.