Social Media & Influencer Coordinator

About Allara:

Your health is not one thing; it's everything, and when it comes to hormonal health no two people are exactly the same. We built Allara to provide effective solutions and consistent 1:1 medical support for the countless women who felt unheard, rushed, or overlooked in traditional care models. Allara is not just one appointment—or three, or ten—it's a long-term plan with real access, attention, and understanding, where our care teams can drive solutions and manage your needs over time. We're listening to you, and your body, so you can live your healthiest, fullest life.

About the role:

Allara is looking for a creative thinker to assist in best-in-class social strategy, social marketing campaigns, and influencer management. This person will be responsible for audience and engagement growth across all owned channels. This includes the daily management of channel operations (copywriting, content planning & creation, and community management) along with assisting in daily influencer management. The ideal candidate is at the forefront of social trends, innovation, has a strong creative eye, and is able to help bring the Allara brand voice and mission to life through social media.

This role is based in New York City, with in-person work at least two times per week.

Responsibilities:

• Execute on a growth and engagement-driven social media strategy
• Help us grow and manage Instagram, TikTok, Facebook, Twitter and other social platforms
• Develop and curate engaging content for all social media platforms
• Create and edit TikTok/Reels content
• Assist in copywriting and ideation of design and concepts
• Maintain a unified brand voice across different social media channels
• Collaborate with Marketing Director to execute on social media calendar posting
• Monitor social media channels for trends and participate in conversations
• Community management across all social channels - interact with users and respond to social media messages, inquiries, and comments
• Assist in the management of social media marketing and influencer marketing strategy
• Identify key influencers and manage outreach and relationship communications
  
  

About you:

• Team player
• Self-starter
• Strong creative eye
• At the forefront of social media trends
• Ownership and creativity
• Excellent communication
• Customer empathy
  
  

Necessary Background:

• Commitment to the mission and to creating exceptional experiences for our customers
• 1+ year of experience managing a branded social platform
• Passion for social media and proficiency with major social media platforms and social media management tools
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting skills
• Video and editing skills
• Strong time management skills with the ability to multitask
• Detail-oriented approach
• Able to work independently and quickly
  
  

Benefits

• Estimated salary: $50-60k
• Medical/Dental/Vision
• 401(k)
• Unlimited PTO
  
  

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We're an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.