Content and Communications Manager
*#hybrid role, working from our Santa Clara, CA office.
Chips Talk, We Listen
proteanTecs is a game-changing startup that's giving advanced electronics the power to report on their own health. In a digital world built for autonomous driving, cloud computing, and AI, we depend on computing systems daily. But how can we guarantee their safety, reliability and functionality? proteanTecs is the first-ever company to provide visibility into next-gen chips while they are operating, based on the power of on-chip monitoring, machine learning, and data analytics.
Here at proteanTecs, you'll be part of a team that's unlocking deep insights to make electronics more reliable, efficient, and high-quality. We're trusted by industry leaders in data centers, automotive, communications, and consumer devices – we work with the world's largest and most notable companies in tech.
Why proteanTecs is a great place to work:
- Fast-paced and impactful: We're a mission-driven startup, so you'll tackle new challenges daily, wear many hats, and see your work directly influence the future of electronics.
- Supportive company culture: Learn from the best. Our 200+ team members are experts in their field with a proven track record of success, and they're committed to fostering a collaborative and supportive work environment.
- International presence: We're a multinational company with a diverse team across multiple locations around the globe. You'll collaborate on projects with international impact, gaining a global perspective of the tech industry.
- Work with industry leaders: Our solutions are used by the biggest names in tech. You'll be part of the team creating the next generation of groundbreaking products.
- Cutting-edge playground: We use the latest machine learning, platforms, and tools to push boundaries and achieve breakthroughs.
- Real-world impact: Our work keeps data centers, cars, and other critical systems running smoothly. Your work will directly contribute to safer, more reliable electronics.
- We are here for the win: Backed by industry veterans and leading investors, we offer a stable and secure work environment with plenty of room for growth.
Our team's perspective:
- Linor Harnik, Software Engineer - “The atmosphere here is great. Everyone's super welcoming, even the dogs! I’m happy to be part of something that's making a big difference in the industry.”
- Yael Badian, Algorithms Engineer - "The company and I have been growing together for the past 6 years, and my role is becoming more influential as I gain more responsibilities within the team and the company".
- Muhamed Eid, Logic Design Engineer - "The company believes in the team and respects them, providing us with multiple opportunities to challenge ourselves and grow, we are never bored here"
- Guy Gozlan, Director of Machine Learning - "We create a never before seen solution that dramatically impacts on of the most important industries of our time"
The Role
We're seeking a talented and strategic Content & Communications Manager to join our team. You'll be responsible for developing and executing a comprehensive B2B tech PR and Media Relations strategy that drives brand awareness, and content creation to maintain thought leadership and support lead gen efforts.
This is a multifaceted role that requires a strong understanding of the B2B tech landscape, exceptional writing and editing skills, and the ability to manage multiple PR agencies, and media partners in a variety of content formats and channels. You'll wear many hats, overseeing PR Releases, media relations, social media, blog content, and webinar production, ensuring consistent brand messaging across all content.
SALARY: $150k-165k/year.
Requirements:
- Minimum 5+ years of experience in B2B tech content marketing.
- Proven track record of developing and executing successful content marketing strategies.
- Strong understanding of the B2B tech landscape and current industry trends.
- Excellent writing and editing skills with a focus on clear, concise, and engaging B2B tech communication.
- Experience managing and collaborating with vendors, agencies, and freelancers.
- Proficiency in content management systems (CMS) and social media platforms.
- Solid understanding of content analytics tools and data-driven decision making.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and manage multiple priorities simultaneously.
Bonus Points:
- Familiarity with the semiconductor industry.
- Startup experience.
- Experience with content marketing automation tools.
- Experience with wire service tools
- Marketing in APAC and EMEA regions.
- Proficiency in customers relations management tools (CRM) such Hubspot and Salesforce.
- Technical background.
- A passion for technology and innovation.
Responsibilities:
PR & Media Relations:
- Develop and execute strategic public relations campaigns to drive positive brand awareness and media coverage for LinkedIn across various channels.
- Proactively build and maintain strong relationships with key journalists, influencers, and industry analysts.
- Craft compelling press releases, media pitches, and other communication materials to secure placements in top-tier publications and broadcasts.
- Monitor media trends and identify opportunities to position LinkedIn as a thought leader on relevant industry topics.
- Manage media inquiries, prepare spokespersons for interviews, and ensure consistent messaging across all communications.
- Collaborate with the PR agencies to pitch content assets to relevant media outlets.
- Work with internal stakeholders (engineering, product marketing, sales) to develop content.
- Edit, proofread, and ensure all content adheres to brand guidelines and messaging.
Content Creation & Promotion:
- Develop produce and manage webinar programs together with eco-system partners to educate the market and promote thought leadership.
- Manage social media channels (e.g., LinkedIn, Twitter) to promote content and engage with target audiences.
- Develop and execute content promotion strategies through various channels (e.g., email marketing, influencer outreach).
- Track and analyze content performance using relevant metrics (webinars, paid media, social media engagement).
Content Strategy & Planning:
- Develop a data-driven content marketing strategy aligned with overall business goals.
- Conduct market research and competitor analysis to identify content opportunities.
- Create and maintain an editorial calendar to ensure consistent content flow.
- Stay up-to-date on industry trends and adapt content strategy accordingly.
- Analyze the effectiveness of PR and media relations efforts, and recommend continuous improvement strategies.
- Report on content marketing ROI and identify areas for improvement.
- Use data insights to inform future content strategy and tactics.
