Influencer Marketing Manager (Contract Position)

JOB PURPOSE

The Influencer Marketing Manager is responsible for managing and executing the influencer strategy and program. The contractor will work closely with the social team to execute on specific influencer campaigns, ensuring influencers are properly vetted, influencer relationships are nurtured, and campaigns are executed to meet business objectives and KPI’s.

KEY ACCOUNTABILITIES

Manage Influencer Agency:

-Oversee the activities and performance of the influencer agency.

-Ensure alignment with brand objectives and campaign goals.

Brief Influencers and Agency:

-Communicate key projects and deliverables to influencers and the agency.

-Ensure all parties understand campaign objectives, timelines, and expectations.

Campaign Management:

-Handle all aspects of campaign management from project initiation to completion.

-Manage internal logistics and processes to ensure smooth execution.

Evergreen Influencer Program:

-Oversee the ongoing influencer program to maintain consistent brand engagement.

-Ensure long-term relationships with influencers are nurtured and developed.

Develop and Manage the Influencer Calendar:

-Maintain and manage the influencer calendar to ensure timely execution of campaigns.

-Coordinate with internal teams to align influencer activities with overall marketing strategies.

Assess Influencer partnerships:

-Use tools and data to vet influencers based on key metrics such as engagement, reach, and brand fit.

-Ensure influencers align with the brand, target audience and campaign goals.

Campaign Recaps and Reporting:

-Develop comprehensive campaign recaps and reports to evaluate performance.

-Analyze data to provide insights and recommendations for future campaigns.

-Utilize social media tools and platforms to monitor and manage influencer activities.

-Stay updated on the latest trends and best practices in influencer marketing.

QUALIFICATIONS (skills, competencies, experience)

EDUCATION:  Bachelor's Degree in Business, Marketing, or Communications; or any equivalent combination of relevant education and/or work experience.  

EXPERIENCE:  5+ years of influencer marketing experience   

KNOWLEDGE & SKILLS:  

Proven track record of managing influencer campaigns

Active social media user with robust working knowledge of all notable social platforms and a curiosity for understand emerging trends in the space 

Familiarity with social media reporting and KPIs 

Experience with influencer marketing strategy and analysis 

Working knowledge of social media tools such as: Hootsuite, Social Studio, Stackla, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Facebook Page Insights, Instagram Analytics and Twitter Analytics.  

Comfortable working in a fast-paced, dynamic environment  Strong verbal and written communication skills 

Strong interpersonal relationship and communication skills with proven examples of successfully partnering with internal team members and external vendors to drive programs forward 

Proficient in Microsoft Office (Word, Excel, PowerPoint) 

Proven ability to meet deadlines and handle multiple projects simultaneously in an environment with changing business demands. 

VISA REQUIREMENTS (if any)

Authorized to work in the USA

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

#LI-MK1

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.

MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in Europe, South America, South Africa and the Gulf. A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the youngest cruise fleets.

MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of the MSC Group, which encompasses world-leading maritime companies. As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities that we visit is a top priority for us.

Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our business. We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses world-leading maritime companies.