Head of Social Media/Influencer Marketing Sr Manager

The Head of Social Media + Influencer Marketing, Senior Manager is a critical force behind the development of the Madison Reed Brand. Reporting to the Director of Public Relations, the Head of Social Media + Influencer Marketing, Senior Manager will play an integral role in driving strategy for Madison Reed’s owned and operated social channels and managing daily posting, creating content and managing influencer partnerships that support the brand’s omni-channel business priorities.

The base salary range for this position is between 125,000-130,000, and includes travel to our Color Bars, and other events and meetings as needed. At Madison Reed, we aim to pay competitively; factors which may affect starting pay within this range may include geographic location, skills, education, experience, and other qualifications of the successful candidate.

What You Will Do:

Organic Social –

• Develop a strategy and content calendar for Madison Reed’s organic TikTok, Instagram and LinkedIn channels, while managing day-to-day posting, monitoring, reporting and community engagement.
• Support Madison Reed’s TikTok shop through influencer partnerships and content creation.
• Develop best-in-class content mix including content that is created independently, brand-produced content, UGC and influencer-created content.
• Work with Madison Reed’s Creative Team to brief assets for Madison Reed’s organic social channels.
• Foster a positive community through community engagement on Madison Reed channels, while building relationships with other creators and inserting Madison Reed into culturally relevant conversations.
• Responsible for ongoing reporting and benchmarking.
• Responsible for managing contracted content creators to drive socially-native content on owned and operated social channels.
• Responsible for managing Pixly integration and driving social content to appropriate wholesale channels.
• Work cross-functionally to support key company moments, initiatives and promotions.

Influencer Marketing –

• Oversee all aspects of influencer partnerships and campaigns to support Madison Reed’s DTC business, Hair Color Bar and wholesale channels, including but not limited to recommending talent, managing talent, developing content and messaging briefs, reviewing content with cross-functional partners, and contracting and reporting.
• Assist in the development and management of all influencer campaigns including but not limited: strategy, talent curation, influencer relations and reporting.
• Partner with the Acquisition team to enable paid sponsorship collaborations via ad access.
• Research and identify innovative potential micro and UGC partnership opportunities to help drive brand awareness and achieve new customer acquisition and maintain influencer database.
• Coordinate with micro influencer and UGC partners for campaign execution inclusive of product coordination, campaign execution, creative asset management and reporting.
• Measure impact & report on all influencer campaigns via Sprinklr.
• Support overall product seeding strategy from inception to compilation.
• Create an unparalleled influencer experience to keep them engaged with the brand.
• Build strong working relationships with agents and agencies, influencer networks and vendors.
• Manage VIP Hair Color Bar appointments.
• Engage daily with influencers via owned platforms.

What you will need:

• 5-7 years of experience in Social Media, Content Creation or Influencer Marketing and a Bachelor's Degree.
• Must have experience working hands on in social media platforms, editing, posting and engaging in community management.
• Passion for content creation, storytelling, innovative ideas and strategy.
• Tech, Consumer Goods or Beauty experience.
• Thrives in a highly entrepreneurial fast paced environment with an all-hands-on-deck attitude.
• A natural relationship builder working with a network of peers, partners, and industry contacts.
• Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
• Excellent presentation, written and verbal communication skills.
• Must demonstrate flawless attention to detail, be a team player, multi-tasker, and creative thinker.

Big on Benefits:

The Perks? Glad you asked...

• Comprehensive Medical, Dental, and Vision Benefits
• Generous Paid Time Off program
• Company Paid Short and Long Term Disability and Life Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation
• Parental Leave Program

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.