Social Media Marketing Manager

(View all jobs)San Francisco Bay Area, CA or Austin, TX

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

Mudflap is looking for a Social Media Marketing Manager to build, engage, and grow our online presence across multiple social platforms. As the frontline representative of Mudflap’s brand, you will develop compelling content, foster meaningful interactions, and create a thriving community that enhances brand trust and loyalty. This role is pivotal in shaping the voice of Mudflap and driving engagement that supports our overall business goals.

This role involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

Expectations (In this role, you will):

• Develop and execute a comprehensive social media strategy aligned with Mudflap’s business objectives
• Create engaging, platform-specific content (short-form video, graphics, written posts) that resonates with our audience across platforms including Facebook, Instagram, Linkedin, TikTok and X, and continuously assess new channels for growth
• Monitor and analyze social media KPIs (engagement rates, follower growth, conversions) to refine strategy and drive performance
• Foster community growth and engagement by proactively responding to comments, encouraging user-generated content (UGC), and building brand loyalty
• Collaborate with cross-functional teams (digital marketing, content, product) to align messaging and drive integrated marketing campaigns
• Manage influencer/brand ambassador partnerships to expand reach and credibility
• Oversee social listening and brand reputation management, addressing customer feedback and crisis situations with professionalism
• Stay ahead of industry trends and best practices, continuously identifying new opportunities for audience engagement

Experience (What we look for):

• 3+ years of experience in social media marketing and community management
• Proven track record of building and executing social engagement strategies with measurable success
• Excellent written and verbal communication skills, with a strong understanding of brand voice
• Experience managing and moderating online communities (e.g., Facebook Groups, Reddit, Discord, or industry-specific forums)
• Proficiency in social media tools such as Sprout Social, Hootsuite, Meta Business Suite, or similar
• Strong ability to interpret data and optimize content based on insights
• Passion for customer engagement and digital storytelling

Perks and Benefits (What we offer):

• A committed team on a mission to change a massive industry for the better
• A high bar for quality and commitment to self-improvement
• An open mind to new ideas and methodologies
• Competitive salary and benefit options
• Opportunities and support for major career growth

The salary range for this role is $90,000 - $120,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible