Social Media Associate

The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and advance the rights of our players. They are the game.

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the group licensing and partnership engine of the NBPA. With more than 80 active partnerships, THINK450 is dedicated to uncovering shared interests between players and leading brands to build more engaging collaborations.

The NBPA Foundation is dedicated to preserving the legacy of its members by supporting and assisting people, communities and organizations worldwide. It spotlights and amplifies the global initiatives of professional basketball players, driving positive change through community building, charitable endeavors and social entrepreneurship.

For more information, visit www.nbpa.com and follow @thenbpa on social.

POSITION OVERVIEW: The Associate, Social Media, will serve as an integral part of the Brand Communications team, executing the NBPA’s social strategy aligned with the Union’s mission, vision, and values. The role will primarily support the social content and digital community management needs of the NBPA, Think450 and the NBPA Foundation. The right candidate will be a key contributor, collaborating across the organization and gaining hands-on experience in brand storytelling, content creation, social strategy and more.

LOCATION: New York City, NY

SALARY: $80,000 – $100,000 (compensation commensurate with experience)

RESPONSIBILITIES:
· Ability to independently execute content planning, content creation, and community
management for NBPA social media channels. · · Aid in the development of brand voice and tone to be used across NBPA social media
channels for ongoing Community Engagement
· Digital Asset Management – Organize and archive key assets for the NBPA brand
communications team, including photos, videos, graphics, etc.
· Track and analyze the performance of social media efforts, providing reports and
insights to measure success and identify areas for improvement
· Stay at the pulse of basketball culture, the NBA calendar and player news to ensure the
NBPA plays a leading and active role in driving online basketball narratives.
· Partner with the Sr. Director of Brand Communications to drive social strategy for key
branded programs, including the NBPA Top 100 Camp, The Sanctuary, One Court and
Think450 brand partner activations, as well as the NBPA’s involvement at NBA tentpole
events such as the NBA Draft and NBA Summer League
· Utilize tools such as Dash Hudson, Meltwater, and Greenfly to execute social media
tasks as needed


QUALIFICATIONS:

· Ability to multi-task on multiple projects and work under tight timelines
· Excellent interpersonal communication skills
· Minimum 2-3 years of professional experience in social media and managing channels
· Experienced admin user of the various social media platforms with an understanding of
what works for each platform
· Good understanding of social media analytical tools
· Must have a pulse on current and emerging social media platforms, including but not
limited to Instagram, Facebook, X, LinkedIn, YouTube, Bluesky, TikTok and Snapchat
· Ability to capture still and video content (from handheld device) at NBPA owned
events required; experience briefing and managing external content creators preferred
· Passion for basketball and expert knowledge of current NBA players
· Basic video editing, photo retouching and graphic design skills are a huge plus
· Ability to travel and work occasional nights/weekends for events required