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Posted April 24, 2025
Hue

Growth Marketing Specialist - Content (Contract)

Hue
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Hue is a community-powered media company working at the intersection of community, culture, and commerce to build a more connected, healthier, wealthier future. We believe that what connects us is stronger than what divides us. We aim to bring together values-aligned voices, centering those from historically excluded communities.

Future-focused brands partner with us as sponsors across our events and content (creator-led, podcast, email newsletters, digital mag, and social media) to build relationships with a deeply engaged audience of leaders representing marketing, comms, and product professionals across the Fortune 100, unicorn tech startups, media companies, and the top advertising and communications agencies.

THE ROLE

The Growth Marketing Specialist - Content will lead content strategy and execution with a focus on subscriber growth, event promotion, and paid conversion. This role is perfect for someone who knows how to convert content to community—and community to revenue. This is a remote role with opportunity to connect in-person.

CORE RESPONSIBILITIES

  • Plan, create, and optimize content across all touchpoints, i.e., editorial features, newsletters, landing pages, executive spotlights, social media content, podcast, and post-event wrap-ups
  • Develop and execute content strategy that drives audience growth, newsletter and podcast subscriptions, and event registrations
  • Build and manage the editorial and content calendar, aligning content with upcoming events, announcements, and subscriber growth goals
  • Craft conversion-optimized content across channels
  • Lead the organic social media presence, growing reach, engagement, and conversion across LinkedIn, Instagram, X, YouTube, and TikTok where relevant
  • Source and manage freelance writers—assigning content, editing drafts, and ensuring all assets meet brand standards and deadlines
  • Optimize performance and ROI through data analysis (traffic, signups, CTRs, conversions)
  • Conduct SEO keyword and audience research to identify content gaps and new angles to attract target readers and event attendees

QUALIFICATIONS

  • Proven track record of creating content that grows high-quality subscriber lists, drives traffic, and converts free users into paid subscribers or attendees through content, especially for subscription-based or content-driven businesses
  • 3–5+ years of experience in content marketing, growth marketing, or editorial growth strategy—ideally within media, events, or publishing
  • Exceptional writing and editing skills, with a knack for storytelling that drives action
  • Strong understanding of SEO, audience development, and full-funnel performance metrics
  • Experience managing freelance writers or contributors and running an editorial calendar
  • Hands-on with social media growth tactics and community engagement strategies
  • Ability to thrive in a lean, fast-paced, deadline-driven, highly collaborative environment
  • Problem-solving mindset, positive energy, and optimistic approach
  • Adept at navigating ambiguity and achieving high-quality outcomes with autonomy
  • Self awareness, adaptability, and exceptional sense of accountability
  • Familiarity with marketing, communications, advertising, and ad tech fields

ADDITIONAL CONSIDERATIONS

  • Knowledge of newsletter platforms (i.e., Substack, Mailchimp, ConvertKit, Beehiiv)
  • Familiarity with tools like Webflow, WordPress, Notion, Figma, HubSpot, GA4, or AI-powered writing platforms
  • Comfort with light visual content creation (i.e., Canva, short-form video)
  • Experience with subscription-based products, newsletters, or SaaS
  • Experience with tech as a tool to drive internal and external efficiency (such as Google Workspace, Asana, CMS, and other systems)

BENEFITS

  • Competitive freelance compensation (hourly or project-based)
  • Flexible remote work environment
  • Creative autonomy and a chance to shape content that reaches a wide audience
  • Opportunity to grow with us through long-term or retainer work

DOES THIS SOUND LIKE YOU?

If you're excited about growing audiences and turning great content into real-world community and impact, submit the following info here https://bit.ly/4jkvMV6 (copy and paste this link to show your interest): a short intro, your portfolio or writing samples, your rates, and a couple of wins you’re proud of—especially if they helped grow subscribers and event attendance. Bonus points for real results (metrics, growth stories, successful experiments).

Hue is committed to employing a diverse workforce. Qualified applicants receive consideration without regard to race, color, religion, sex (including pregnancy), national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, or any other protected classification under federal, state, or local law.