Social Media, Influencer & Community Manager

Job Title: Social Media, Influencer & Community Manager

Reports To: Chief Revenue Officer

Classification: Exempt

Job Type: Full-Time

Location: Remote

We are the Institute for Integrative Nutrition (IIN), the world's largest health education platform, but we are so much more than a school. At IIN, we are a vibrant global movement dedicated to empowering individuals to take charge of their health and well-being. Our mission is to support our graduates in their success, ultimately training half a million Health Coaches who will go on to transform lives around the world. Our mission is to heal the world through unparalleled health education. Come help us make the world a happier, healthier place.

Job Summary:

We’re seeking a dynamic, forward-thinking Social Media Manager to lead and own the full lifecycle of our social media and community presence. You’ll be responsible for developing strategy, creating and publishing content, engaging our audience, managing influencers and partnerships, and optimizing performance across Instagram, LinkedIn, YouTube, TikTok, and Facebook. This is not just a posting role, it’s a highly strategic, hands-on position. You’ll shape the vision for each channel, drive execution, and collaborate closely with Marketing, Admissions, Sales, and senior leadership to fuel growth, engagement, and brand love. If you’re equal parts creator, strategist, community builder, and data geek with a finger on the pulse of culture and a strong instinct for what works, this role is for you.

Duties/Responsibilities:

Social Strategy & Execution

• Develop and own the comprehensive strategy for all social channels, aligned with business goals and brand tone.
• Set clear goals for audience growth, engagement, lead generation, and conversion.
• Translate big-picture initiatives into actionable, channel-specific plans.
• Present social vision and performance regularly to senior leadership.

Content Creation & Publishing

• Create and schedule compelling content including video, reels, carousels, and static posts using Canva, Adobe, and other tools.
• Write strong, on-brand copy that connects with different segments across platforms.
• Reactivate dormant platforms (LinkedIn, YouTube, Facebook) with consistent, light-lift, high-value content.

Community Management & Engagement

• Manage daily interactions on all platforms including DMs, comments, and tags.
• Proactively build relationships with our audience—answer questions, escalate Admissions inquiries, and spark conversations.
• Monitor community sentiment and guide brand voice in real time.

Influencer & Partnership Activation

• Respond to influencer inquiries and collaborate with internal teams to secure and activate brand-right partnerships.
• Manage live takeovers, content collaborations, and UGC campaigns.
• Recruit and grow our IINsiders influencer program.

Data & Optimization

• Define KPIs and lead all social performance reporting.
• Use insights to test and optimize content formats, posting times, captions, and hashtags.
• Stay up to date on trends, tools, and algorithm changes to keep content fresh and relevant.

Supervisory Responsibilities: None

Required Skills/Abilities:

• 3–5 years of hands-on social media marketing experience for a brand (bonus if in wellness, education, or lifestyle).
• Proven success growing and managing content across Instagram, TikTok, LinkedIn, YouTube, and Facebook.
• Strong design and visual storytelling instincts; proficiency in Canva (Adobe suite a plus).
• Excellent writing skills with a firm grasp of brand voice and tone.
• Data-minded with experience building reports and translating insights into action.
• Comfortable engaging directly with senior stakeholders and owning the social roadmap.
• Self-starter mindset - you don't wait for direction, you set the pace and bring ideas to life.

Nice to Have:

• Experience in influencer marketing, UGC campaigns, or managing communities.
• Familiarity with paid social or basic editing (Reels, Shorts, etc.)
• Understanding of lead generation via social and integrating with CRM/sales tools.

Some of the benefits of working at IIN:

• Unlimited paid vacation days, with additional sick days, & generous parental leave
• Additional paid “Winter Break” vacation days between December 25 and January 1
• 401K plan with employer contribution of up to 4%
• Health benefit plan that includes health, dental, and vision
• Free access to our educational offerings
• Health Coach Reimbursement
• Weekly virtual wellness sessions, which have included virtual yoga and meditation classes
• A variety of seasonal health and wellness perks

About IIN

The Institute for Integrative Nutrition is the world’s leading integrative health platform with the largest global presence of Health and Life Coaches—over 180,000 coaches in 175 countries. We pioneered the health coaching profession 30 years ago with our flagship Health Coach Training Program, and today, we offer a variety of health, wellness, and coaching courses that empower people to find their purpose and connect them to a supportive global community. IIN is on a mission to heal the world through unparalleled health education, including our Health Coach Training Program, our landmark partnership with Chopra Global, and our vast array of continued educational opportunities. An IIN education empowers individuals to transform their health, find their passion, and live their happiest, healthiest lives.

Why work for us?

At IIN, our goal is simple: to attract and retain a diverse group of talented individuals who come together to play a crucial role in improving health and happiness for everyone. To achieve this, we hire the best individuals from all different backgrounds and experiences. Our commitment goes beyond a diverse and inclusive workforce; we are also committed to diversity in our curriculum and teachings. We believe this enriches the experience for all our students and the broader community, creating the ripple effect that transforms the world!

We are a mission-driven company striving to make the world a healthier and happier place! With a start-up culture paired with the resources, stability, and foundation of an established company with 30 years at the top of its field, we are an exciting and inspiring place to work. We strive to be a company that walks the walk, offering great perks and an amazing team of collaborative, passionate colleagues!

Compensation:

$70,000-$85,000