Paid Social Media Specialist
AUGUST UNITED, voted the fastest growing agency in the Southwest by AdWeek, is looking for a Paid Social Media Specialist to join our busy, quickly growing Influencer Marketing Agency. Because our work moves at such a quick pace, we need someone who can plug-and-play – essentially, we need you to hit the ground running.
The Paid Social Media Specialist is responsible for supporting social media and influencer marketing clients in paid social strategy recommendations, paid media management, and reporting of campaigns. Further, the successful candidate must excel in the areas of measurement and performance benchmarking for paid social amplification.
The successful candidate must have experience managing paid media on Facebook, Instagram, YouTube, and ideally TikTok and Twitch as well. The successful candidate will have deep paid social media expertise and will be extremely detail oriented, accountable to outcomes, and a team player.
Job Responsibilities
- Develop, execute, and optimize cutting-edge digital campaigns full cycle from conception to launch to optimization to final reports
- Work cross-departmentally to align campaign strategies and goals across the agency
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs such as impressions/total reach, website traffic, on-site conversion, cost and click performance and ultimately ROI.
- Build out media buys for various social ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage the overall budget for paid media for each campaign
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain and grow knowledge of industry best practices and new technologies
- Improve the process for paid media buying and management of influencer marketing and paid social campaigns to increase efficiency and effectiveness for both clients and agency
- Live into the values of August United
Competencies
- Creativity
- Curiosity
- Adaptability
- Collaborative
- Initiative
- Business Acumen
- Integrity
- Empathy
- Leadership
- Detail Oriented
Direct Report
This position does not have any direct reporting responsibilities.
Travel
This position may require travel once a quarter, mostly domestic. Out-of-state and overnight travel is occasionally expected.
Requirements:
- Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
- Analytical - Uses data and logic to form conclusions and make decisions that improve outcomes positively in alignment with campaign goals
- Attendance/Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
- Dependability - Follows instructions and responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate people with an alternate plan.
- Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
- Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
- Motivation - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
- Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; supports affirmative action and respects diversity.
- Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
- Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
- Project Management - Develops project plans and completes work in a timely manner. Strives to increase productivity; works quickly.
- Teamwork - Balances team and individual responsibilities; gives and welcomes feedback; able to build morale and group commitments to goals and objectives.
- Quality Management - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
- Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Technical Requirements
- Proficient in Excel, Google Sheets, and has basic knowledge of pivot tables
- Experience running campaigns across Facebook, Instagram and YouTube
Preferred Skills
- Experience working in a project management program like Asana
- Experience using Google Workspace
- Facebook Blueprint Certification
Required Education
Bachelor’s degree in Business, Marketing or related field
1-2 years related experience and / or training or equivalent combination of education and experience.
