Social Media and Influencer Marketing Manager

We are looking for a talented Social media/ influencer marketing manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts, engaging with, responding and outreach to followers and potential customers/followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Outreach to new customers, engagement on our content as well as other profiles. Answer all DM's in a timely manner
• Manage and outreach for celebrity and influencer gifting
• Manage GRIN - own influencer program for Frenchie (own all campaigns and asset management)
• Content Management: manage/organize for use on website, ads, emails/SMS and social media
• Create innovative content ideas and strategies while growing accounts
• Adapt to sales and needs of business (inventory push, holiday themed, etc)
• Liasian with PR team for influencer/celebrity/editor gifting
• Liaison with Email/SMS agency on content and strategy needs
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Motivated, organized, and self-sufficient
• Takes initiative
• Witty humor - looking for a caption king or queen
• Excellent copywriting skills
• Excellent graphic design skills
• Extensive photo and video editing skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• Production experience is a bonus