Influencer Marketing Specialist
Who We Are
At Fossil, we dare to dream, disrupt, and deliver in a better way. Our goal is simple - bring innovation, style, and connectivity to an industry ripe for change. Fossil is on a mission to revamp the way fashion accessories are done. We are committed to creating great watches, jewelry, handbags, small leather goods and wearables by investing in technology and long-term value creation. With our diverse portfolio of proprietary and licensed brands, along with department stores, specialty stores, eCommerce websites, and company-owned and operated retail stores, we are building a leading fashion- and tech-forward accessories company. Are you in?
Make an Impact
Fossil Group is looking for a dynamic Influencer Marketing Specialist to join the team! You will be in charge of the execution of the global influencer strategy and execution of NAM paid and earned campaigns for both portfolio and owned brands.
Primary Responsibilities
- Develop Global influencer strategy to guide regions
- Develop NAM influencer campaign recommendation based on Global Influencer Guidance
- Execute all facets of comprehensive influencer campaigns from ideation and planning to identification and vetting of influencers to brief and negotiations to content input and approvals
- Maintain influencer campaign budgets manage PO/ Invoicing process
- Act as product expert for new and future priority product launches, working with merchandising and global teams for training, as necessary
- Create, nurture and sustain relationships with influencers and managers/ agents at scale
- Develop influencer case studies based on campaign successes
- Build and maintain strong relationships with regional teams, influencers and cross-functional department
- Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations for NAM and share those opportunities with Global teams as appropriate
Your Skills
- Bachelor's degree in Business, Marketing, Communication or other related field
- 2-3 years of experience in influencer marketing
- Strong verbal and written communication skills
- Strong desire to succeed and find new ways to grow the business
- Desire to grow negotiation and influence skills
- Robust experience with influencer marketing related tools and data metrics
The Perks
Benefits are dependent on working hours, position and may vary by location, but here are some of the benefits you may enjoy:
At Fossil, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. We are an Affirmative Action and Equal Employment Opportunity Employer dedicated to a policy of nondiscrimination in all employment practices without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other legally protected status. Anyone requiring special accommodations to our normal application process please email [email protected] and we will assist you.
