Social Media Specialist

TechStyle Fashion Group is currently looking for a Social Media Specialist - JustFab.
How Do You Fit In?
We are looking for an experienced social media expert to drive the overall strategy for our organic social channels as well as assist in concepting and content creation for our paid channels. The Social Media Specialist serves as a team leader for the growth, engagement and vitality of JustFab’s organic social platforms. The right person for this role will have a passion for word of mouth/digital marketing, a strong social media footprint, and acute knowledge of emerging trends and technologies. They will be detail-oriented, highly organized and will help to drive fan lifetime value, increase brand awareness, and drive conversion and revenue for the JustFab brand.
This position will report to the Marketing Manager.
Responsibilities

• Oversee day-to-day execution of all social media initiatives- execute the monthly content plans for all major social media channels – Instagram, Facebook, Twitter, YouTube, and Pinterest
• Work closely with the paid social team to concept campaigns, capture content, and create cohesion among paid and organic efforts on all of our social platforms
• Manage KPIs and campaign recaps, optimizing performance of specific tactics against annual goals
• Lead the creation of compelling content and partnerships that engages our current audience and garners new fans and followers.
• Develop strong influencer social plans for our Brand Ambassadors
• Regularly relay insights gained from social media monitoring to the marketing leadership team, to help the company evolve its strategies monthly
• Execute partnerships with like-minded businesses to further team objectives and expand brand awareness
• Work with the Marketing Coordinator to assist in achieving the Social Media Department’s objectives.
  

Required Skills

• 3+ years social media experience in professional environment
• Bachelor’s degree (Major or concentration in journalism/marketing a plus)
• 2-3 years’ experience managing social media campaigns
• Intimate knowledge and understanding of the JustFab brand and customer
• Detail-oriented, highly organized with the ability to manage multiple project deadlines efficiently
• Superior verbal, writing, copy editing and proofreading skills
• Experience with native social media reporting tools such Curalate, Google Analytics, etc.
• Familiarity with Adobe Creative Suite a plus
• Able to thrive in a fast-paced business environment while working effectively and collaboratively with team members
• Must be able to think strategically, synthesize large amounts of data into actionable information, and be willing and able to work to help implement the programs.
• Balance of creativity and analytical process
• Enjoys working in a fun environment!
  

TechStyle is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At TechStyle, we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. TechStyle will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.

Seniority Level

Associate

Industry

• Construction
• Design
• Apparel & Fashion

Employment Type

Full-time

Job Functions

• Marketing
• Public Relations