Social Media / Influencer Marketing Manager

Company Industry: Retail

Opportunity: The Mom Project is helping to source candidates for the above client who is looking for a Social Media / Influencer Marketing Manager

Commitment Level: 30 hours per week, contract through end of November 2021

The Mom Project is excited to partner with a clothing brand startup that is looking for a highly organized, motivated, and execution-focused Influencer marketing coordinator to oversee its innovative social media Influencer program. As the company's Social Media / Influencer Marketing Manager, you will have ownership over their influencer strategy, focus on expanding its Influencer program and driving profitability as well as coordinating all content creation.

The ideal candidate is very data-driven yet also creative, scrappy with an exceptional work ethic and a roll up your sleeves mentality. They also possess a strong desire to work in a collaborative, fast-paced environment and are excited to play a pivotal role in supporting the company’s marketing efforts.

Key Responsibilities:

- Research, identify and manage relationships with influencers

- Develop ideas for outreach and creative briefs

- Establish and maintain professional one-on-one relationships with top influencers and content creators, securing consistent messaging for their brand

- Leverage influencer content for brand marketing materials

- Take an analytical and ROI-driven approach to report on influencer program progress and challenges

- Use existing strategy to set performance and brand building KPIs on a partner-by-partner basis; oversee ongoing optimization and apply a test-and-learn strategy to achieve success and new learnings

- Manage the organic social media strategy

Qualifications:

- Hands-on professional experience managing productive influencer relationships for Instagram

- Experience with Tiktok and Instagram Influencers

- Experience with content creation

- Data-driven understanding of reporting and ROI in scaling a large Influencer marketing strategy

• - Can-do attitude who can collaborate to drive results to meet company objectives