Marketing Manager

Summary:

We are looking for a highly efficient, experienced, and goal-oriented Marketing Manager who thrives in a fast-paced startup environment. Our ideal candidate will help drive Youth To The People's product marketing, social media platforms, and creator and influencer strategies and projects. This includes: crafting product marketing messages to support sell-in and sell-through, conducting ongoing competitive and product analysis to drive business priorities, and working cross-functionally with social and editorial teams to build our community.

Responsibilities:

• Collaborate with Founders, Director of Marketing, Director of Education, Editorial and Social teams to build our product, social, and community marketing
• Develop product positioning and marketing messages for new product launches; identify key features and benefits, performance targets, and coordinate consumer studies for claims development/substantiation
• Partner with copywriter on product naming, positioning and marketing messages
• Partner with email and digital marketing team for product marketing alignment
• Create strategic presentation materials for internal, retail partner, and creator/ influencer meetings including new product launch one sheets and decks, product profiles, comps, etc.
• Support new product development as it pertains to formulation
• Drives consumer marketing plans and prioritization within the Go-to-Market process, balancing global, regional and channel needs.
• Collect and analyze industry and sell-through trends, category shifts, COG changes and recommend shifts as needed.
• Collect and analyze product conversations in social media channels along with first hand feedback from creators
• Work collaboratively with social media and editorial teams to build our community strategy
• Conduct competitive research to gain insights on product positioning, pricing
• Conduct consumer surveys to gather data on product performance, consumer behavior, packaging preferences

Qualifications:

• Position requires 5+ years of marketing in the beauty industry
• Strong verbal and written communication skills
• Strong organizational and time management skills; able to handle multiple priorities
• Ability to be flexible and agile with constant changes and time restraints
• Team player mentality with an entrepreneurial spirit
• A passion to learn about technical elements of product development including production, factories and machinery and cosmetic chemistry
• Experience working in smaller, high-growth beauty companies is a plus

Benefits and YTTP Culture

• This position is salaried and full-time
• This position reports to the Director of Marketing
• YTTP culture is nimble and fun. We're a small team and we're a family-owned company. We tell jokes around here, we collaborate constantly, and we wear many hats.
• The daily joy of working with people that are positive, hungry, humble, and smart – we cater to high performers and nice people.
• Challenging, inspiring and non-stop challenges to solve
• This location is in Los Angeles, those that apply must be eligible to work in the United States.