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Posted November 24, 2020
Laundry Service

Media Strategist

Laundry Service
Portland, OR, USA ⚠ [Archived] No Longer Accepting Applicants

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named toAdAge’s A-List four times, and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content.Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.

Laund... Service seeks a culturally-driven Media Strategist to analyze data, derive insights, and guide social media programs for our footwear and lifestyle client. Your day-to-day responsibilities will be to oversee the planning, managing and optimization of all paid social media campaigns. You will be a subject matter expert on paid media on social platforms. You’ll build reports that translate insights into an action plan to ensure that all parties stay true to the strategic vision and voice across channels 24/7, 365.

Responsibilities

  • Develop paid social strategies for clients and campaigns
  • Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action
  • Test and optimize paid social ads with A/B or multivariate tests
  • Lead in campaign measurement strategy development and tracking implementation
  • Conduct analysis on paid social data and respond to analysis and reporting requests
  • Set up, coordinate, manage and pace all paid social campaigns on Facebook, Twitter, Instagram, Pinterest and other social platforms

Requirements

  • 3+ years’ experience in paid social, analytics, strategy, or related function
  • The competence in developing brand lift studies
  • A passion for basketball and/or sneaker culture
  • The aptitude to translate metrics into insights and action
  • Experience using social media to solve brand/business challenges
  • A familiarity with social listening and measurement tools
  • A demonstrated passion for and understanding of social media platforms and their ad offerings
  • A firm grasp of relevant mathematical concepts
  • A commitment to excellence—working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
  • An innate curiosity and entrepreneurial spirit

Benefits

Competitive salary, unlimited PTO, 401(k) and much more!