Influencer Marketing Specialist

Influencer Marketing Specialist - Job Description PAGE-BREAKPAGE-BREAKAbout Backcountry:PAGE-BREAKPAGE-BREAKOur mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.PAGE-BREAKPAGE-BREAKAbout the Job: PAGE-BREAKPAGE-BREAKBackcountry is looking for an Influencer Marketing Specialist to manage day-to-day operations, execution, & optimization across their influencer programs. This position is responsible for driving channel growth, strategic progress, and day-to-day operational management. You will be responsible for leading efficiency and scale in a highly visible performance marketing channel with strong growth potential. PAGE-BREAKPAGE-BREAKResponsibilities: PAGE-BREAKPAGE-BREAKPOINTER-MARK Responsible for the day-to-day operations, execution, and optimization of the influencer channel PAGE-BREAKPOINTER-MARK Develop and manage end-to-end influencer campaigns including budgets, campaign briefs, securing talent, negotiating rates, managing contracts, influencer relations, and post-campaign reportingPAGE-BREAKPOINTER-MARK Pitch, evaluate, and recruit new influencer & ambassador partners to grow and scale programPAGE-BREAKPOINTER-MARK Collaborate with agencies, influencers, creative, marketing, PR, and UX to integrate the influencer channel within key business objectivesPAGE-BREAKPOINTER-MARK Analyze influencer performance to share actionable insights in order to fuel growth and test new ideasPAGE-BREAKPOINTER-MARK Review images, videos, and other media to ensure brand requirements are metPAGE-BREAKPOINTER-MARK Monitor and track social media posts to ensure compliance with FTC regulationsPAGE-BREAKPOINTER-MARK Brainstorm new campaign ideas, incentives, and structure for the program by leveraging industry trends and external case studies PAGE-BREAKPAGE-BREAKQualifications:PAGE-BREAKPAGE-BREAKPOINTER-MARK 3+ years of influencer marketing experience (agency experience preferred)PAGE-BREAKPOINTER-MARK Robust knowledge and understanding of social media platforms and their respective best practices & emerging trends (i.e. Instagram, Youtube, Facebook, Pinterest, TikTok, etc.)PAGE-BREAKPOINTER-MARK Outstanding communication skills and ability to build internal and external relationships PAGE-BREAKPOINTER-MARK Excellent negotiation skills to manage contract terms and agreementsPAGE-BREAKPOINTER-MARK Strong organizational and time management skillsPAGE-BREAKPOINTER-MARK Comfortable in a highly entrepreneurial, fast pace environment and lean teamPAGE-BREAKPOINTER-MARK Passion & experience in the outdoor industry and the brands is a plusPAGE-BREAKPOINTER-MARK BA/BS required with a strong academic recordPAGE-BREAKPAGE-BREAKWhat We Offer:PAGE-BREAKPAGE-BREAKPOINTER-MARK A career with growth potential and the ability to take ownership and make an impact daily.PAGE-BREAKPOINTER-MARK Perks such as an excellent gear discount. PAGE-BREAKPOINTER-MARK A fun work environment (incl. an annual adventure contest, summer bbqs, and a pet-friendly office).PAGE-BREAKPOINTER-MARK Work with colleagues who are passionate about their careers as well as the outdoors.PAGE-BREAKPOINTER-MARK Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.