Interim Director of Brand Marketing

Shaklee is seeking a creative, dynamic and strategic marketer to temporarily lead our brand marketing team. This role is a Director-level, filling in for an 8-month maternity cover.

This person should be passionate about leading a team and playing a key role in developing and growing the Shaklee brand. This is an exciting time as the Shaklee brand is currently rolling out a new brand identity and planning into strategic initiatives in 2021.

Essential Functions:

• Lead the omni-channel seasonal marketing strategy, planning and execution for the Shaklee brand. Partnering with our creative, innovation, and sales teams to orchestrate end to end marketing strategies for evergreen products, new launches and campaigns.
• Ensure that big brand and product ideas are powerfully brought to life across all major brand touch points in order to grow brand awareness, acquire new customers, drive traffic/conversion and deepen the emotional connection with the brand
• Partner with leadership, marketing partners and outside agencies to implement our new brand identity and media strategy.
• Partner with Sales Team on seasonal promotional planning
• Drive the implementation of our new brand look & feel across our ecommerce experience.
• Drive social media strategy and influencer/affiliate projects in partnership with the social team
• Manage a team of four; including a Sr. Social Media Manager, Social Media Manager, Brand Marketing Manager, and Assoc. Marketing Analytics Manager
• Support CMO on brand growth initiatives and special projects

Qualifications:

• Bachelor's or Master's degree
• 7-10+ years of progressive, authentic leadership experience in roles in brand marketing
• Experienced in branding, campaign development, storytelling, and is a strong cross-functional leader.
• Adaptable and solution-oriented to provide best possible recommendation and/or solution for the brand despite roadblocks or constraints within the project, workflow, budget, etc.
• Proactive and entrepreneurial, behaving with integrity and transparency
• Clear, concise, and transparent communication style

With over 60 years as a leading health and wellness company with a long history of pioneering advances in nutritional science, Shaklee Corporation is an Equal Opportunity Employer and a Smoke-Free Employer.

Job Details

Seniority Level

Mid-Senior level

Industry

• Health, Wellness & Fitness

Employment Type

Full-time

Job Functions