Senior Brand Manager

Lulu and Georgia is looking for an experienced Senior Brand Marketing Manager to join our growing team. The person in this role will be a champion of brand growth - ensuring all media, partnerships, activations, and press fit within the brand guidelines. The ideal candidate will have a proven background in brand marketing, be able to strategically plan and execute, have strong creative judgement, and show a love for home decor. This role is full-time in our Los Angeles office and reports to the Director of Marketing.

Roles and Duties:

Brand Growth:

• Own and execute new strategies for brand growth, identifying specific and measurable KPIs for evaluating success
• Efficiently manage the brand marketing budget, ensuring that all spends contribute to the larger brand goals
• Keep a pulse on current events, pop culture, and industry trends to ensure brand is relevant and topical

Partnerships:

• Plan and execute for brand partnerships (sponsorships, activations, sweepstakes, etc.), building the strategy in line with marketing goals and brand reach.
• Foster all established brand relationships and constantly seek out new partners that align with our brand vision and target demographic
• Stay on top of industry players to suggest new licensees and maintain existing licensee relationships

Social Media:

• Oversee social media strategy and manage the Social Media Coordinator
• Continually optimize social media presence to meet growth goals
• Strategically plan partnerships with brands and influencers to grow social media followings and email list size, increase engagement, and reach new customers.

Influencers and PR:

• Manage affiliate and influencer program, continuously ideating to build strategy, efficiencies and results
• Strong knowledge of the influencer space (especially home decor influencers) and a firm grasp of what influencers fit into the Lulu and Georgia Brand
• Foster all established influencer relationships and continue to forge new ones
• Act as a concierge for all partners - place all orders, communicate delivery timelines, and provide support where it’s needed.
• Create an action plan to ensure each partnership meets deadlines and desired outcome.
• Perform a post-mortem on each partnership to evaluate success
• Manage PR strategies with our external agency around product launches, collaborations, and general brand outreach.

Events and Activations:

• Ideate, plan, and project manage Lulu and Georgia activations for different purposes (collection launches, engaging our customers, finding new customers). Ensure each event or activation is executed flawlessly.
• Research markets, shows, etc that align with the Lulu and Georgia brand and execute the brand’s presence at such events.

Requirements:

• Bachelor's Degree
• 5+ years brand marketing experience
• Position requires organization, creative problem solving, attention to detail, adaptability and high degree of collaboration and brand understanding
• Must be a self-starter with the ability to multitask and thrive in a dynamic and fast-paced environment

What we offer:

• Unlimited paid time off
• Health Insurance
• 401k retirement savings plan with company matching
• A positive, fun, and energetic work culture
• Employee discounts