B2C Partnership & Influencer Manager

MISSION

Identify and leverage the key tire purchase Influencers to maximize purchase intention for our targeted consumers / customers. Play a critical role in building and deploying our partnership and influencer strategy for B2C.

Business Partnering

· Assesses the value proposition when identifying and creating partnerships.

· Initiates partnerships and alliances that promote organizational objectives.

· Intervenes, as necessary, to assist others to address or resolve issues surrounding partner relationships.

· Leads by example and fosters an environment of mutual trust through clear communication, open dialogue and consistent behavior.

· Forms alliances with people in different organizational units to work toward mutual objectives.

Content Marketing

· Monitors content consistency across digital properties and between the publicity and marketing departments.

· Collaborates with design team to create new social media content that embodies the brand.

· Works closely with marketing team to write user stories and requirements.

· Performs basic content development activities under direction (e.g., product updates, brand reviews, partner information).

· Applies integrated content principles, practices and tools to own work when developing simple digital marketing communications products.

Customer Value Management

· Builds relationships with marketing contacts of key customers.

· Develops and maintains client profiles including updating contacts management system.

· Participates actively in the annual customer plan process.

· Coordinates training delivery to sales, sales management, and sales support personnel in the sales organization.

· Delivers sales management to existing customers by assessing past, present, and future customer needs; analyzing customers’ business model; and offering additional product lines to support further business.

· Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed customer base expansion.

Digital Ecosystem Management

· Defines the strengths and weaknesses of each online and offline communication channel (e.g., email, text messaging, social media, etc.).

· Identifies the key players in the communication landscape (i.e., advertisers, creative agencies, media agencies, specialized firms, content networks, etc.).

· Describes key customer touchpoints within the sales cycle.

· Explains key metrics for measuring channel performance.

Explains marketing automation platforms at a basic level.

Event Marketing

· Plans, coordinates and manages very complex event management issues (e.g. large national/international conferences).

· Coordinates services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.

· Reviews event bills for accuracy, and approves payment

Marketing Strategy

· Demonstrates thorough knowledge of marketing principles (e.g. segmentation, positioning, marketing mix, branding).

· Demonstrates understanding of organization’s offerings and markets.

· Sources information to aid marketing strategy development.

· Demonstrates understanding of the links between marketing strategy and organizational metrics, e.g. revenue, gross margin, profit and loss, etc.

· Briefs internal/external resource groups to support design of marketing strategy and tactics.

Negotiations:

· Maximizes opportunities through research and preparation beforehand, analyzing goals, alternatives, trade-offs, powers, and possible outcomes.

· Influences others by identifying their needs and presenting alternative options.

· Exchanges information with others to foster mutual and in-depth understanding of each party’s interests.

· Reaches mutually acceptable solutions in straightforward, formal negotiations with internal or external stakeholders (e.g., negotiates with external contractors on straightforward service delivery; negotiates with other departments on cost sharing).

· Selects an approach to negotiation based on an understanding of each party’s interests and priorities.

· Identifies situations where an impasse is more optimal than the negotiated agreement.

Marketing Metrics

· Demonstrates understanding of basic marketing measurement and control principles (e.g. use of metrics to measure progress against objectives).

· Collects measurement data to inform the evaluation of the marketing strategy (e.g. rates of penetration, adoption, customer feedback, reach, etc).

· Produces reports summarizing results of data analyses to support the evaluation of the marketing strategy.Regularly measures market, competitive, and business performance in order to anticipate trends.

Product & Service Technical Knowledge

· Effectively matches product knowledge to the implicit needs of the customer.

· Demonstrates understanding of moderately complex products/services.

· Demonstrates technical knowledge of product/service.

· Uses knowledge of alternative products/services to enable upselling.

Moving Forward Together: Apply Today!

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.

 

Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Greenville, S.C., Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

 

Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year.

 

Michelin’s status as a great place to work has been validated by the leading authorities on workplace culture:

· Forbes list of “Most Diverse Place to Work” and “Best Employer for New Grads”

· Fortune list of “World Most Admired Companies”

· Voted on the top 50 Employers list by the readers of Minority Engineer magazine, Women Engineer magazine and STEM Workforce Diversity magazine.

· Top Company for Women to work for in Transportation.

Michelin takes an advanced approach to career development, ensuring that you will come for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers.

 

Apply now and start your own mobility journey with Michelin today. 

 

Total Rewards:

 

Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:

· Paternity leave

· Maternity leave

· Tuition reimbursement

· Family health care centers and fitness facilities at several company locations

· Fitness membership reimbursement through a network of nationwide facilities

· 529 college savings plan

· A 401(k) match

· Free tires based upon years of service

· An Employee Assistance Program

· A relocation assistance program  

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled.  If you need accommodation for any part of the employment process because of a disability, please contact us at [email protected]

This position is not available for immigration sponsorship