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Posted December 21, 2020
Ascena Retail Group

Social Media Marketing Specialist

Ascena Retail Group
New Albany, OH, USA ⚠ [Archived] No Longer Accepting Applicants

Brand Overview:

ascena retail group, inc. is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey), Value Fashion segment (dressbarn), Plus Fashion segment (Lane Bryant and Catherines), and for tween girls under the Kids Fashion segment (Justice). ascena retail group, inc. operates ecommerce websites and approximately 2,800 stores throughout the United States, Canada and Puerto Rico.

Ready to apply? We currently have an opportunity for a Social Media Marketing Specialist to join our team located at our Corporate Office New Albany - LB.

Position Overview:

SUMMARY

The social media marketing specialist contributes to the company success by owning daily execution and planning for the respective channel’s initiatives. This role will work with the Social Media Manager to customize brand-led marketing strategies to ensure local relevance, quality growth and maximize impact and results.

DUTIES AND RESPONSIBILITIES

  • Responsible for day-to-day coordination and execution of customer-facing messages across social media platforms for the brand
  • Engage with external vendors in support of social media marketing campaigns
  • Execute projects related to sweepstakes, contests, influencer takeovers and events
  • Maintain social media marketing calendars
  • Collaborate with creative, PR and CRM partners to deliver brand-right messages to the customers
  • Deliver weekly reporting across established KPIs
  • Engage with and respond to customer questions and messages across social channels
  • Familiarity with social media management tools such as Sprinklr, Curalate etc.
  • Evaluate new techniques, platforms and partners to grow reach and engagement across the social landscape

QUALIFICATIONS

  • Clear understanding of social media sites (Facebook, Instagram, Twitter, Pinterest and YouTube)
  • Strong critical thinking and analytical skills
  • Strong conceptual thinking and experience in executing social media strategy
  • Understand how to increase customer engagement as well as drive strong ROI
  • Knowledge of top of industry trends, the latest social media marketing advancements and relevant campaigns.
  • Be comfortable with social media monitoring, Omniture, Microsoft Excel and reporting on performance/campaigns.
  • Retail/Fashion industry experience preferred

EDUCATION AND/OR EXPERIENCE

  • Bachelor’s Degree in communications, marketing or the equivalent
  • 2-3 years working in a similar role within a brand or agency