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Posted December 21, 2020
Amazon.com Services LLC

Product Marketing Manager, Alexa Social Marketing

Amazon.com Services LLC
Seattle, WA, USA ⚠ [Archived] No Longer Accepting Applicants
  • Bachelor’s Degree
  • 6-8 years of relevant experience in social media marketing with a particular working familiarity withTikTok
  • Experience in building creative strategies (follower and engagement) for social channels
  • Experience building a brand persona and content strategy for a successful social channel
  • Experience in managing creative agencies, Influencers/creators and internal creative partners
  • Demonstrated campaign experience with one or more of the following: Twitter, Instagram or Facebook
  • Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
  • Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
  • Experience communicating and presenting to senior management
  • Able to thrive in an ambiguous environment helping bring structure and delivering results.
  • Outstanding writing, presentation and communication skills
  • The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills

Amazon's Alexa Marketing Team is looking for a creative, social-media focused individual to lead the TikTok marketing strategy for the Alexa brand. This opportunity sits within the Alexa Brand Marketing team and will be directly responsible for all things TikTok in addition to collaborating with and influencing other social efforts across Amazon.

To be successful in this role, you will need to see the big picture, define an ambitious plan and goals, and execute daily at the highest level. You will need to understand the breadth and depth of Alexa, and quickly identify why and how to engage customers on TikTok through content, features, innovative integrations and products. You will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Alexa on TikTok.

Responsibilities:

  • Manage the Alexa TikTok presence including content strategy, creative briefing, publishing, reporting/optimization, innovation
  • Set channel level goals - report on progress weekly to leadership teams
  • Manage agency/creative partners
  • Serve as the primary TikTok subject matter expert across Alexa Marketing
  • Bring new and big ideas for how to grow the channel, scale to other social channels
  • Experience building a Brand persona and content strategy for TikTok
  • Ability to deal with ambiguous problems and build solutions with proper project management
  • Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments
  • Understanding of TikTok metrics including collecting, analyzing and acting upon
  • Aptitude for being organized with flexibility and for delivering results in a fast-paced environment

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us//.