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Posted December 23, 2020
Linqia

Paid Social Strategist

Linqia
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

At Linqia, we value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.

Founded in 2012, Linqia works with over 300 leading national brands including Kimberly-Clark, McDonald's, Nestle, Unilever, and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.

Responsibilities:

Act as principal liaison between client, agency, and Linqia internal teams to:

  • Set up paid media campaigns across programmatic, social, and native channels
  • Own day to day set-up, execution, and reporting for customer accounts in a timely and flawless manner
  • Knowledgeable of 3rd party ad tracking tags (Sizmek, DCM, Flashtalking, Moat) with the ability to troubleshoot discrepancies and any potential campaign issues
  • Analyze campaign metrics and proactively optimize campaigns to increase performance
  • Identify trends in data to drive optimization strategies & insights
  • Ensure proper escalation path for campaigns that are not performing as expected
  • Implement, execute and analyze 3rd party measurement studies (sales lift, brand lift, mobile proximity)
  • Partner with success team on ensuring accurate & timely deliverables
  • Work closely alongside sales and success team to help drive incremental revenue through new product updates, measurement studies, or implementation strategies
  • Partner with product and engineering teams to deliver product features, bugs, and enhancements

Qualifications:

  • 6 - 24 months of campaign or account management experience
  • Knowledge of how to effectively use various forms of digital/social media advertising to drive traffic and brand awareness. Experience with blogger communities is a plus.
  • Strong critical thinking skills to help drive customer strategies
  • Ability to work through ambiguity and think outside the box on new ideas
  • Team player with the ability to prioritize and manage time effectively.
  • Demonstrated ability to take ownership and accountability.
  • Strong troubleshooting skills, with creative ability to lead internal teams to overcome challenges and achieve resolution.
  • Ability to thrive in a rapidly growing start up environment that is developing and growing quickly.
  • 4-year college degree
  • Passionate about digital and social marketing
  • Currently located in San Francisco Bay Area

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer — we actively seek and value diversity on our team. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.