Influencer Manager - LA
Job Responsibilities
- Support the Brand and Region team initiatives with the planning, executing, and tracking of the influencer marketing program.
- Responsible for influencer identification and outreach for various brands across the AB InBev portfolio.
- Develop and maintain strong, organic relationships with influencers.
- Coordinate local influencer events, including overseeing logistics, managing invites, coordinating with vendors/retail accounts, etc.
- Collaborate with fellow marketing and social coordinators to create activations to amplify brand programs and product launches.
- Develop actionable insights from campaigns, work with team members to measure the impact of our influencer outreach to deliver reports and advise on future strategy.
- Act as ambassador for ABI with influencer community, attending events, frequent contact, understanding our brands & providing brand content.
- Identify opportunities to keep influencers engaged and committed while delivering on goals, such as utilizing tickets to events, swag and beer.
- Assist in developing influencer campaign strategy, understand budgets, planning and impact.
- Act as a steward of local culture and identify consumer trends in key priority cities within region.
Job Qualifications
Job Qualifications
- Bachelor's degree in related field.
- 3-5 years of experience.
- Social/digital expertise.
- Strong written, verbal, and presentation skills
- Proficient in Microsoft Office and Adobe Suite applications.
- Analytics experience nice to have.
- Must be able to work in a fast-paced environment with the ability to take ownership of work.
- Strong ability to work autonomously.
- Occasional travel may be required.
- Willingness to relocate for future opportunities.
- Must love beer.
About Anheuser-BuschBudweiser. Bud Light. Stella Artois. Over 19 billion dollar brands, to be exact. But there’s more to us than a portfolio of top notch brands.We are a company built on a dream. We have a vision that we share with our wholesalers, retailers, consumers and partners. We want to brew great beers that can not only be enjoyed responsibly but which are also created with a low impact on the environment.We are a company of go-getters dedicated to providing unparalleled quality and results. We take pride in our work, regardless of the task or department. Over 160 years, we’ve grown to operate 15 breweries, 17 distributorships and 23 agricultural packaging facilities across the United States. And our Brewmasters still taste every batch made at every brewery before being packaged and sent to market.We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed.At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.Want to learn more? Visit us at anheuser-busch.com/careers.As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
