Influencer Marketing Manager

Job Summary

As Influencer Marketing Manager, you'll manage the day-to-day strategy and campaign execution for Plant Therapy’s current and growing influencer & affiliate marketing program. The ideal candidate will have proven experience identifying and engaging influencers, managing outreach team members, managing affiliate network program, and creating engaging, brand worthy content. You should have a deep-rooted interest in building relationships with the ability to thrive in a fast-paced culture.

Essential Functions

Responsible for influencer discovery while building and maintaining influencer relationships
Manage an influencer outreach team of 3+ people
Manage the micro-influencer program, including outreach and identifying sampling/partnership opportunities, etc
Manage a growing affiliate network program
Support strategic paid/earned campaigns from negotiations to execution, contract executions, ensuring messaging, content and timeline are aligned
Drive influencer campaign ideas and concepts, collaborating with social media / content teams
Pitch and execute brand aligned community building experiences and events
Manage influencer partnerships with retail partners
Analyze and report the effectiveness of programs and competitive analysis for management
Track and maintain the influencer metrics to ensure it is up to date and optimized
Build partnerships with local businesses and organizations to help build product test groups

Required Qualifications

Bachelor's degree

Preferred Qualifications

2+ years of influencer marketing experience
Established relationships with influencers, industry players and understanding of the digital space
Familiar with affiliate network programs

Preferred Knowledge/Skills

Extremely organized - You’re not overwhelmed by the thought of tackling multiple tasks at a time.
Detail oriented - Customer experience is number one priority and it’s in the details that makes all the difference.
Agile - You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
Excellent communicator - natural networker, team player, and highly driven.
Expertise - fluent in social media