Global Brand Marketing Coordinator

Are you known for exceeding expectations? Do you embrace the Spirit of Hawai‘i? Then please keep reading because we’re looking for people like you at Hawaiian Host Group.

Who are we? An excited team of people that all have one vision in common: sharing the Spirit of Hawai‘i with the world. We do this from Honolulu, Hilo, Los Angeles, and Tokyo by creating outstanding product experiences for our consumer brands, Mauna Loa and Hawaiian Host.

Expect camaraderie, product tastings, and other (virtual) events that make our culture unique. And more importantly, know that your work contributes to our purpose, as the Hosts of Hawai‘i, to make the Islands’ future flourish. We do this through our Takitani Foundation and other social and environmental initiatives.

That’s enough about us for now, we’d love to learn more about you. Read the job description below and let us know if you’re interested. We can’t wait to meet you!

This position is part of the HHLA team.

Brand Summary

Mauna Loa is going through a mighty transformation. We’re going to harness the power of the mighty macadamia and take it further than it has ever gone before. A much-loved Hawaiʻi staple for residents and visitors alike, Mauna Loa is transforming into Hawaiʻi’s premier health and wellness brand - new positioning, new packaging, new campaign, new product. There’s a lot of newness and you’ll be right in the middle of it, helping to execute and guide the brand into a new horizon. If you love to work on a transformative brand and don’t mind rolling up your sleeves, this is for you.

Position Summary

The Global Brand Marketing Coordinator will work under the Global Brand Manager and support managing the execution of marketing initiatives and activities for Mauna Loa. These initiatives include campaigns (social media, web, print, broadcast, etc.), packaging updates, events, tradeshows, corporate responsibility programs, and sponsorships.

Essential Functions

• Support rebrand launch & marketing efforts in the North America market, including marketing & commercial plans, go-to-market strategy, and in market support.
• Manage social media agency by ensuring content calendar is in line with key initiatives, collateral is up to brand standards, and maintain scorecard to report metrics
• Partner with Creative Agency on asset creation, including big idea campaign, and manage timelines.
• Build and maintain relationships with influencers, content creators, and brand advocates for earned and paid media
• Manage asset creation and timeline for amazon.com and other online retailers
• Develop global branding guidelines for cross-functional teams and creative agencies
• Manage tradeshow activities, including on-site, pre- and post- promotions, booth setup and displays, press materials and releases, and logistical coordination
• Coordinate marketing efforts with Hawaiʻi and global marketing teams
• Manage packaging updates, including new innovation items, by working with innovation and procurement teams
• Mange global marketing budget including invoice processing and budget tracking; reconcile entire marketing budget on a monthly basis and provide guidance for shifting budget throughout the year
• Maintain and manage trademarks, patents, and licensing
• Coordinate marketing efforts with Hawaiʻi and global marketing teams
• Collaborate with the Sales and Marketing teams and others to achieve desired outcomes
• Support ad-hoc projects as needed by Marketing Team
• Collaborate with E-Commerce Manager to update e-commerce platforms and maunaloa.com
• Perform other work related duties as assigned due to shifts in business needs
• Perform all duties and maintain all standards in accordance with company policies and procedures

Education, Experience, Required Skills

• Confident, driven, self-starter with entrepreneurial spirit. Able to work autonomously and efficiently, handling time-sensitive projects and prioritizing multiple objectives simultaneously. Meeting deadlines and drive projects to completion with minimum guidance and acute attention to detail in a cross-functional, team-based environment.
• Bachelor’s degree in business marketing or related fields
• Minimum two years brand marketing experience with preference in consumer packaged goods (CPG), Naturals, and social media
• Past experience working with creative agencies and cross-functional teams
• Demonstrated leadership, project management, and problem solving skills
• Ability to problem solve, analyze data, and perform critical thinking
• Must be able to travel intra/interstate(s) and out of the country (10%)

Preferred Skills

• Marketing and brand management experience
• Strong passion for food brands and within the Naturals space
• Digital marketing, including social media (paid and owned), SEO, email/text marketing, influencer program

Hawaiian Host Group is an Equal Opportunity/Affirmative Action Employer