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Posted February 02, 2021
The Media Grind

Social Media Manager

The Media Grind
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

The Social Media Manager is an integral part of our agency team. S/he will support a number of priorities including organic and paid content calendar execution, influencer programs, paid social ads, social strategy, reporting and community management.

Check out the details for this role below.

Responsibilities

Lead organic and paid content calendar execution:

  • Develop monthly calendar outlines and recommendations based on, but not limited to, the following:

-Strategic alignment with established and evolving brand strategies

-Inner Agency Team (IAT) brand initiatives

-Seasonal moments/holidays

-Integration of influencer and/or brand partner content

-Product priorities

  • Brief creative team on monthly calendar overviews so they can develop recommended content
  • Check completed content calendar for accuracy (missing fields, relevancy to intended direction, URLs, hashtags, content sources, etc.) before sharing with Senior Social Manager/Agency Lead for final internal review
  • Manage internal/external deadlines with content calendar development

Support greater social team in managing influencer programs:

  • Work with Senior Social Manager to develop influencer campaign strategy
  • Assist in influencer vetting, outreach, and negotiations
  • Work with creative team to develop influencer brief
  • Coordinate executional details, product shipping, content feedback, and reporting with influencers and their management teams
  • Share influencer content with client for review/feedback
  • Lead post-campaign report development and presentation

Manage paid social advertising execution on all platforms:

  • Maintain knowledge of latest best practices
  • Understand how to schedule/monitor/optimize ads
  • Coordinate asset needs, delivery, and optimizations with paid media agency partners
  • Complete Facebook BluePrint training and certification and additional platform training where relevant

Work with Sr. Social Manager to develop social strategies and client decks as needed:

  • Actively participate in brand planning and brainstorming
  • Proactively share competitive examples and noteworthy campaigns with greater team

Lead all monthly, quarterly, and campaign social reporting:

  • Minimum basic-to-intermediate understanding of Excel (sort data, pivot tables, chart creation, etc.)
  • Analyze data and articulate trends, insights, and optimizations
  • Build client-facing decks with quantitative and qualitative insights in Keynote

Champion community management:

  • Inform Community Manager of relevant brand updates/considerations
  • Collaborate with Community Manager on community-building strategies on all platforms
  • Understand community management workflows, client FAQ documents, and best practices

Qualifications

  • 3-5 years of Ad Agency experience specific to Social Media Marketing
  • Must be obsessed with social media and understand its ability from a brand perspective
  • Amazing attention to detail and a take-charge attitude
  • Commitment to excellence, work non-standard hours when necessary, anticipate issues and communicating with diplomacy
  • Passion for keeping up with industry trends and pop-culture
  • Ability to manage multiple projects and deadlines simultaneously
  • Excellent writing and presentation skills, both in structure and content
  • Must be a self-starter and high energy individual who thrives in a fast-paced environment
  • Ability to work well with different personalities and within a team setting
  • Proficient in Microsoft Office Suite, Keynote (iWork Office Suite), and Google Apps Suite