Head of Public Relations

Public Goods' mission is to make premium-quality, healthy and sustainable products more accessible. We value the environment, and we believe that together our small choices can make a big impact. It is an exciting time to join Public Goods. We are a small team, so you will have opportunities to make an unprecedented impact on defining the future of the business. We value diversity and inclusion, and we welcome people from different backgrounds and perspectives.

What you will do: Use tools like Ahrefs, BuzzSumo, and Moz to create lists of relevant authors across many categories and perform cold outreach to establish and nurture relationships. Establish and nurture relationships with publications, websites, reviewers, influencers, affiliates, and other media partners. Provide key insights into trends, events, and holidays that can drive PR opportunities for Public Goods. Report to the Director of Marketing, you will collaborate with department leaders to create and deliver integrated marketing campaigns that achieve brand awareness and revenue goals. Manage influencer marketing programs Who you are: Knowledge of SEO and the role of PR in driving site traffic, rankings, and domain authority A minimum of 3 years experience as a PR professional, working in-house or in an agency environment You have a track record of selecting and managing relevant vendors and partners Outstanding writing/communication skills Understanding of how to use data to power content and PR success Experience in e-commerce is a plus What we offer: Competitive compensation package salary + equity. 100% covered Medical/Dental/Vision/telemedicine services for employees Public Goods lifetime membership and monthly credits to both Public Goods and a monthly stipend for books of your choice!