Group Brand Director

The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.

Roles & Responsibilities:

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand's strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico Casa Cuervo marketing department
• External: Distributor Partners, Agency Partners: Advertising/Creative/Social Media/PR, Sponsorship activation and Experiential

Knowledge and Experience

• BS/BA degree in marketing or related field required (MBA a plus)
• Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
• Brand management experience related to brands with Hispanic-Multicultural consumer base.
• Fluid in Spanish.
• Experience in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer and retail engaging programs.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs.
• Ability to lead and manage projects with cross-functional teams across the company and distributor network.