Skip to main content
Posted February 08, 2021
Barcodes, Inc.

Vice President Enterprise Marketing

Barcodes, Inc.
Chicago, IL, USA ⚠ [Archived] No Longer Accepting Applicants

Vice President, Enterprise Marketing

Barcodes Group, Inc. is a global solution provider of supply chain automation and access control products, software, and services. Headquartered in Chicago with regional offices across North America and the UK, we offer solutions that enable organizations to automatically capture and manage data about their assets, people, and transactions. We work with our customers to improve productivity, worker mobility, and customer experience. The company goes to market with industry-leading websites, technically trained sales professionals, and solution architects. We are investing in our next phase of growth through new markets and expansion of our product initiatives, new marketing, and the acquisition of additional capabilities.

POSITION SUMMARY

The Vice President Enterprise Marketing develops strategies and leads the activities that drive acquisition, growth, and retention for the rapidly expanding enterprise customer segment of our business. You will define the strategy and tactics aligned with sales to drive awareness, demand, and sales enablement. You will own and evolve a full-stack marketing organization including customer journey, demand generation, lead management, sales enablement, content, and influencer and partner marketing.

Position reports to Barcodes Group CMO.

RESPONSIBILITIES

Strategy

  • Guide enterprise marketing strategy, including marketing and product roadmaps, customer journey, partner engagement, and creation investment and measurement models
  • Serve as the voice of the customer with the command of competitive intelligence and industry trends (e.g., target customer segments, trends, competitor actions, and solution innovation)
  • Build the storytelling of Barcodes Group’s leading customer benefits with our services, solutions, expertise, and digital tools
  • Establish market-leading recurring revenue business models aligned with sustained business engagements
  • Define marketing mix to support sales and business objectives
  • Align and guide rhythm to include supporting global business unit General Managers’ strategy formulation and ongoing optimization
  • Lead execution of strategic initiatives across business units and track impact on business performance

Sales & Marketing

  • Establish breakthrough messaging aligned with Barcodes Group brand, segment requirements, and verticals
  • Establish digital journey engaging lead generation, solutions, services, and thought leadership for the Enterprise segment
  • Arm sales with toolkits and playbooks for account and opportunity engagement
  • Package solutions and services aligned with demand and recurring services and subscription models aligned with key markets
  • Leverage key OEM markets for joint business development program, events, and solution design
  • Position Barcodes Group and its leadership in the enterprise market through a blend of proven tactics including videos, white papers, customer advocacy, case studies, blogs, social media, public relations, and analyst relations
  • Support sales and general managers with customer insights and programs to increase the share of wallet and new customer acquisition with customer segmentation, nurture campaign, webinars, events, etc.
  • Foster an environment of experimentation and testing to ensure an ever-improving customer experience and foster the potential for breakthrough growth through marketing
  • Define, measure, and track enterprise KPIs across the business units for marketing and sales in collaboration with General Managers. Include both operational and financial metrics and quickly react to the data in a nimble and efficient manner

Leadership

  • Inspire, empower, and develop a high-performing team and optimize organizational structure and team as required
  • Demonstrate strong listening, information gathering, and empathy skills for uncovering and defining needs, deliverables, and outcomes
  • Manage budget for all demand, awareness, and sales enablement

QUALIFICATIONS

  • Bachelor's Degree in Marketing or Business, Master’s Degree (MBA, Master’s in Marketing or Digital) preferred
  • Minimum 10 years of sales and marketing enterprise marketing experience, preferably in Durable Goods or Software-as-a-Service (SaaS) technology company
  • A strategic thinker with lots of creativity and high intellectual curiosity – a growth mindset
  • Self-starter, self-motivated and collaborative
  • Industry marketing experience in strategic sectors -- retail, manufacturing, warehousing, transportation & logistics, field sales, healthcare
  • Proven track record of directing and tracking marketing programs that build engagement and drive sales results required
  • Deep experience orchestrating and working across digital channels and marketing technology for full-funnel demand generation and pipeline acceleration programs preferred
  • Ability to prepare and manage investment cases and operating budgets managing optimization and ROI reporting