Marketing Manager

Overview

goPuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products to over-the-counter medications to food and drinks, and in some markets, alcohol - in just minutes. As a member of goPuff’s new Fresh Foods & Local division, the Local Marketing Manager is a crucial role contributing to building and launching a new fresh food & coffee offering across Texas and beyond.

The Local Marketing Manager will be responsible for helping build the division, the local marketing team, our strategy for acquiring and retaining users, and building a loyal following wherever we operate. Your day-to-day efforts will support aggressive expansion efforts at a rapidly growing start-up.

Responsibilities

• Building a brand that speaks to our target customers
• Creating well-written, creative, on-brand, effective campaigns across all social platforms that connect us with our target customers.
• Community manage and grow our organic follower base
• Research, coordinate and secure influencer relationships to further promote our brand
• Build out our post purchase experience for customers, which includes an email drip campaign
• A/B testing, gathering analytics and reporting on digital media channel effectiveness to the overall team
• Lead and manage outreach to customers to help the entire team better understand how to improve our product. You’ll be working across product and operations. You’ll provide insights that will influence our product roadmap, and help our team succeed.
  
  

Qualifications

• 5+ years of experience in marketing; some high-growth operations or startup experience is strongly preferred
• Love to write and have been told you’re good at it
• Experience managing a brand’s social media platforms
• Speed, resourcefulness, and go-getter attitude
• Proficient in Excel; experience with numbers as it relates to costs of acquiring users, lifetime value and other pertinent marketing metrics
• Willingness to embody the culture and principles of an operator
• The ability to connect deeply and empathize with multiple types of people, from a software engineer to a barista
• Comfortable addressing challenges with ambiguous or incomplete information
• Strong organizational skills and extreme attention to detail
• You have a customer-centric mindset
• A desire to build something awesome and you love local brands and coffee!!
  
  

About Us

The only predictable thing about life is that it’s wildly unpredictable. That’s where we come in.

When life does what it does best, customers turn to goPuff to deliver their everyday essentials, and to get through their day & night, work day and weekend.

We’re assembling a team of thinkers, dreamers & risk-takers...the kind of people who know the value of peace of mind in an unpredictable world. (And people who love snacks.)

Like what you’re hearing? Welcome to goPuff.

The goPuff Fam is committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply. We are an equal employment opportunity employer.