Marketing Director

Under the Direction of the Head of Marketing and Partnerships, the Marketing Director will oversee, coordinate, and participate in the development and implementation of marketing strategies for the organization’s venue and golf club campaigns across several networks and channels. This role will work with marketing vendors and partners to launch campaigns and build marketing/advertising plans that align with each brands’ goals. They will assist in setting budgets and provide feedback on marketing results and processes. This role will work on a wide range of marketing programs including social influencer programs, email marketing and lifecycle programs, social media, PR, events, and will also assist with managing third party agencies. This role will work closely and collaboratively with the Head of Marketing and Partnerships, to maintain productive relationships with our external partners. They will own and develop multi-channel brand image growth campaigns.

RESPONSIBILITIES:

• Directs and implements the organization’s advertising and promotional activities.

• Analyzes target market information to identify and recommend effective marketing approaches.

• Prepares effective advertising campaigns based on market research.

• Maintains knowledge on emerging products and services.

• Collaborates with senior executives to develop growth plans for the organization. • Forecasts, drafts, implements, and oversees the department’s operating budget.

• Identify new partners, platforms, and optimization opportunities to drive campaign performance for all brands.

• Serve as the key point person with advertising platform representatives at third-party networks and agencies.

• Work with management teams and marketing head to set plans, goals, and provide reporting and campaign feedback.

• Manage and oversee marketing/brand strategy and messaging across all media channels to drive engagement and brand awareness.

• Provide continuous monitoring of social channel metrics and regularly report on progress against annual goals.

• Coordinate marketing, social media and cross-departmental strategies to create compelling and creative promotions.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with or without reasonable accommodation. The requirements listed are representative of the knowledge, skills, education and/or ability required for this position. ESSENTIAL JOB SKILLS/ABILITIES

• Travel by air and ground transportation unaccompanied and overnight, as necessary.

• Work extended hours as required and/or during other busy periods based on business needs.

• Operate a personal computer and use required applications.

• Work with minimal supervision.

• Must maintain attention to detail, ability to present error free work.

• Read and comprehend complex printed data/information and reports.

• Possess excellent verbal and written communication skills.

• Effectively prepare and present complex information to members of management.

• Excellent interpersonal and customer service skills.

• Exemplifies the desired culture and philosophies of the organization.

• Must have a globally minded perspective, with the ability to be considerate of different perspectives and cultural differences.

EDUCATION and/or EXPERIENCE REQUIREMENTS • Bachelor’s degree from an accredited four-year college or university required although commensurate work experience may be considered in substitution • 5 or more years in marketing and long-range planning, ideally in a leisure entertainment or retail environment • Preferred experience in social media, customer support/service, and/or account management • Prior PR/social media experience with an agency or in-house at an entertainment brand a plus • Knowledge of effective advertising mediums • Experience working with MacOS and Microsoft Office (Word, Excel, PowerPoint) • Experience in writing print, electronic advertising campaigns, and coordinating special events • Ability to communicate effectively and efficiently across levels within the organization Physical Requirements: • Prolonged periods sitting at a desk and working on a computer. • Ability to stand for hours at a time assisting with venue openings and other projects. • Ability to travel, unassisted to special events and to support major initiatives. • Must be able to lift up to 25 pounds at a time without assistance.

DriveShack is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.